Barbara Hendricks, SPD, is the German Minister for Environment, Environmental Protection, Building and Reactor Safety. She feels at home in this department as climate change is also on her personal agenda, since it immediately affects her everyday life. However, when it comes to some things, as shown in the new campaign, Barbara Hendricks prefers to keep her eyes closed. And so the latest overly sexual spot says: “lights off!”, not: “spot on!”. Surely a relaxing way to save electricity. After all this is the message behind the spot that really comes from the heart. Production by ELEMENT E with director Georg von Mitzlaff.
The message behind the spot: if each German household manages to reduce their electricity use by just 5 per cent, then around seven Terawatt Hours (TWh) could be saved per year. This is the output of a large coal-fired power station, made up of five power plant blocks. And if you know what Germans are like, then you’ll know they are going to be efficiently on the case as ever! Though we may have a case of electricity rates falling and birth rates rising thanks to the 'über-cool' minister Barabra. The campaign has already gone viral in Germany and would have been unimaginable amongst her male colleagues. Women seem to be the better politicians after all - the sexism argument simply does not gel. Quite the contrary, sex at a mature age is setting a nice example for colleague Andrea Nahles, Minister for Work and Social Issues in terms of ‘healthy psyche at the work place’?
Watch all three spots here on GoSee. The agency was Tinkerbelle, Berlin.
