Serviceplan Berlin conceived a long-term image campaign for the AOK association. It is focussed on the topic of the quality of health insurance in Germany and the big issues and small insecurities it entails. SVEN JACOBSEN photographed the new AOK campaign in Budapest. Creative responsibility was in the hands of CD Myles Lord and AD Wenke Möller-Madhana. Production was taken care of by Svenja Widegreen and Tobias Kachel from Fox Devil Film.