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'Für ein gesünderes Deutschland' - die AOK Kampagne 2019, fotografiert von SVEN JACOBSEN in Budapest mit Serviceplan Campaign Berlin und Fox Devil Film
ADVERTISING · 04.11.2019

'Für ein gesünderes Deutschland' - die AOK Kampagne 2019, fotografiert von SVEN JACOBSEN in Budapest mit Serviceplan Campaign Berlin und Fox Devil Film

Serviceplan Berlin konzipierte für die AOK-Gemeinschaft die langfristig angelegte Image-Kampagne. Im Fokus steht das Thema der Qualität der Gesundheitsversorgung in Deutschland und damit natürlich auch die großen Fragen und kleinen Unsicherheiten zu diesem so wichtigen Thema. SVEN JACOBSEN fotografierte hierfür die neue AOK Kampagne in Budapest. Kreativ verantwortlich waren CD Myles Lord und AD Wenke Möller-Madhana. Die Produktion übernahmen Svenja Widegreen und Tobias Kachel von Fox Devil Film.

Credits

Client
AOK
Produktion
Fox Devil Film
Advertising Agency
Serviceplan Campaign Berlin
Creative Director
Myles Lord
Art Director
Wenke Möller-Madhana
Location
Budapest
Fotografie
Sven Jacobsen

Über Sven Jacobsen

SVEN JACOBSEN
PHOTOGRAPHER
BORN IN 1969
1997 EXAM IN ARCHITECTURE
1999 FREELANCE PHOTOGRAPHER
2000 FIRST SON JESSE
2002 SECOND SON LUI
2007 THIRD SON CARLI
2012 FOURTH SON JIM
 
SVEN JACOBSENS PICTURES SHOW A STRONG WISH BACK TO THE SIMPLE THINGS IN LIFE, BACK TO MORE AWARENESS. THEY ARE ALSO A RADICAL DEMAND TO PRESERVE THE LOVE TO GENUINE TRUTH.
I TRY TO FIND SOUL IN A COLD, OVER-ENGINEERED WORLD AND TRY TO FREEZE IT IN PICTURES. I SIMPLY TRY TO LOCATE BLISS IN THE SIMPLE THINGS, IN THE AESTHETICS OF THE MOMENT, IN ORDER TO RENDER A MOOD VISIBLE AND I AM MOSTLY CONCERNED WITH EMOTIONALITY, LIGHTNESS AND AUTHENTICITY.
ALL THIS CAN BE UNDERSTOOD IN DIFFERENT VARIATIONS: FOR ME ITS ACCEPTATION IS BACK TO THE SIMPLE THINGS, TO THE ESSENCE, BACK TO THE ROOTS, BACK HOME, FIND PEACE OF MIND, AWAY FROM TOO MUCH PERFECTION, LEAVE THE ACHIEVEMENT-ORIENTED LIFESTYLE BEHIND, BACK TO REAL WARMTH AND TRUTH.
 
YOU CAN ALSO RECOGNIZE THIS WISH IN HIS PICTURE LANGUAGE. THE PICTURES ARE ALL WARM AND EMOTIONAL. THEY DEFY TOO MUCH PERFECTION.
 
THEY ARE SOMETHING OF AN HOMAGE TO A WORLD THAT IS VERY CLOSE AND BECKONS DAILY, AND TO LIFE AND ITS EXHIBITIONS
2012                    TAYLOR WESSING PHOTOGRAPHIC PORTRAIT PRIZE 2012,NAT.PORTRAIT GALLERY LONDON
2012                   VOIES OFF, ARLES FRANCE
2010                  SINGLE EXH.`THATS A PIECE OF CAKE` PLAY,HAMBURG
2010                  „SLIDELUCKSHOW“  MMX, BERLIN
2007                  „SLIDELUCKSHOW“  SAND BOX STUDIOS,NEW YORK CITY
2005                  SINGLE EXH. ´DISCO` GALLERY SCORPION,HAMBURG
2004                  SINGLE EXH. ´SAFARI` APLANAT GALLERY,HAMBURG
2003                  CANON PROFASHIONAL AWARD,COLOGNE,MUNICH,BERLIN   
2002                  JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2002                  BFF EXHIBITION PHOTOKINA COLOGNE
2001                  JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2001                  REINHART WOLF PREIS 2001,HANBURG AND BERLIN
2000                  BFF EXHIBITION PHOTOKINA COLOGNE
1999                  KODAK PORTRAIT AWARD_2 PRICE
1998                  SINGLE EXHIBITION `HEINE`HAMBURG
 
 
BOOKPROJECTS
2012                   BACK TO MAMA, 272 PAGES 300X240MM  KEHRER VERLAG HEIDELBERG / BERLIN
2008                   I LOVE, 144 PAGES, 113 IMAGES,SIZE 300 X 210MM
2007                    ARTBUYER GERMANY 2008, 320 PAGES,SIZE 240 X 300MM  SELTMANN UND SÖHNE VERLAG BERLIN
2004                    SAFARI, 120 PAGES, B/W PORTRAITS,SIZE 210 X 250MM
2002                  SCHÖN, 120 PAGES, 85 IMAGES,SIZE 210 X 270 MM
 
CLIENTS
AUDI, APEROL, AXE, BMW, CAMPARI, CHAMPION, CARLSBERG, CASIO, CAMEL, COCA COLA, CONVERSE, DHL, EBAY, EASYJET, FERRARI, FIAT, FUJI, GRUNDIG, GUINESS, IKEA, KMS CALIFORNIA, LEWIS, L+M, LUFTHANSA, MARLBORO, MASERATI, MC DONALDS, MERCEDES BENZ, MEXX, MITSUBISHI, MUSTANG JEANS, NEW YORKER, NIKON, OLYMPUS, PHILIP MORRIS, SIEMENS, SONY ERICSSON, SKY , T-MOBILE, TOSHIBA, VODAFONE, YAMAHA...ETC
 
EDITORIALS
AMICA, BOOK MODA BAMBINI, BMM MAGAZINE, DEUTSCH, GALA, GUARDIAN MAGAZINE, GEO, GQ, INTERVIEW, J PEOPLE MAGAZINE, MARIE CLAIRE, MAX, NEO2, OYSTER MAGAZINE, QVEST, ROLLING STONE MAGAZINE, STYLE, STELLA MAGAZINE LONDON, STERN, STELLA MAGAZINE, SZ MAGAZIN, VANITY FAIR, ZEIT
LOVELINESS.
 
 
 
 
 
 
 
 
 
 

GoSee : svenjacobsen.com

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