German beer brand ASTRA belongs to the Holsten Brewery, which in turn is a subsidiary of Danish brewery Carlsberg. It’s famous for its witty ads – or, as Astra would put it: cheeky visuals that kinda come with the neighborhood.
The latest campaign was photographed by SVEN JACOBSEN for the agency Philipp und Keuntje. It was produced by Hamburg-based production company NU PROJECTS.
The campaign advertises the beer type Astra Helles. Or as Astra calls it : “ASTRA’s little freedom: milder, than the neighborhood will stand for. This golden-yellow wonder goes with: Elbe Beach, almost Fridays, and all the little freedoms found in the St. Pauli district. Shamelessly mild with 5.1% alcohol. Got a problem with it?”
Nu projects is a photo production company that specializes in realizing photo shoots and organizing them from A to Z : “Our team of skilled professionals is dedicated to making sure your production is flawless down to the very last detail – from location scouting to casting, scheduling, and communication with everyone involved.”
CREDITS
Client - Astra / Carlsberg
Photographer - Sven Jacobsen
Agent - Bransch / Jochen Hoops
Agency - Philipp und Keuntje
Head of Art Buying - Karen Schwarzer
Post Production - PuK Studios
Styling - Tina Bornmann
H&M - Nino Allegro
Model - Cecil Arp and others
Modeling Agency - Misfit Models Germany / Wondercast
Production - Nu Projects
