One car. Endless possibilities. A pure campaign concept reduced to authentic cars and a natural light.... Die neue Mercedes-Benz C-Klasse steht bereit. Die europaweite Kampagne wurde von GoSee Member Frithjof Ohm & Pretzsch fotografiert. Creative Director war Tilman Gossner, Art Director David Scherer und Bernd Claussen und das Art Buying übernahm Valerie Opitz.
Produziert wurde zudem eine Strecke mit dem brasilianischen Model Carla Salomao in Downtown LA. "A moment of peace on the side of our latest massive car production in California. Have fun & feel the sun," so Frithjof Ohm & Pretzsch.
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
