For the modern rebranding of Oldenburgische Landesbank AG (OLB), Felix WITTICH c/o EMEIS DEUBEL captured a series of campaign motifs that reflect authentic moments, relatable personalities, and a lifestyle blending lightness with trust.
The campaign was developed by creative agency thjnk, which was responsible for the concept and strategic repositioning of the brand. Felix’s photographic style – clear, atmospheric, and contemporary – aligns perfectly with OLB’s visual transformation and supports the message of approachable, forward-thinking banking.
The production was handled by It takes time / Jan Hellerung, with styling by Louisa Jülich. The result: imagery that conveys both joy and confidence in over 150 years of reliable banking tradition.
