The Austrian magazine STANDARD has dedicated its new advertising campaign to posture. Vienna-based creative agency Hello developed the concept and claim "Dedicated to Posture" and GoSee member Friendly Fire Communications took care of animation of the illustrative TV spot.
"Providing information that allows readers to critically face latest developments is the ambition of the daily newspaper Der Standard. The actual campaign triggers the need to have a look at what is going on around us, interact with our environment and share our opinions. In an almost surrealistic and playful way, we brought the campaign´s idea to life for TV and cinema. The simplicity of the 2D animation perfectly connected with the extraordinary visual world," the friendly fire team tells GoSee.
At the end of February, the new advertising campaign of STANDARD went on air throughout Austria. The campaign includes TV and radio spots, print subjects, an online marketing mix as well as promotion activities. Used for moving images and print are collage-style illustrations by Eva Vasari c/o CAROLINESEIDLER.COM.
Due to recent events and with a second wave of winter hitting Europe, we present you here on GoSee the animated key motif for Mercedes-Benz by Friendly Fire Communications: "We created this animation and key visual for the winter season start campaign for Mercedes-Benz 4MATIC all-wheel drive. On behalf of PKP BBDO Vienna."
Friendly Fire is a 3D Concept and Production House. We are specialized in 3D Animation, Character Design, Visual Effects, Video Production, Motion Graphics and Post Production. Friendly Fire was founded in 2004 in Vienna by Klaus Fekesa, Roman Saravia and Thomas Schmid. We tell stories that captivate and fascinate people. In order to accomplish this goal and bring fantastic ideas to life, 3D animations are our main tools. This fascination and this passion to be creative motivate us.
