Brazilian Image Concept Studio Platinum c/o ANALOG/DIGITAL staged the new 2019 Ford Ka using CGI. "The latest automotive project from Platinum! A fully computer-generated campaign for the release of Ford's 2019 Ka models. The use of CGI (3D) over traditional photography gave Platinum full control of the creative process, while lowering costs and eliminating logistical and weather-related problems." (advertising: Agency GTB, Creative Director: Daniel Leitao, Art Director: Leandro Bechara, AB: Luana Aghata).
Platinum is an image conception studio founded in 1991. For nearly a quarter of a decade, it has been developing its craft, using all available artistic means at its disposal, always searching for the best solutions to create its images. It is a blend of singular visions, artists working together with the common goal of creating eclectic and diverse work. Platinum strives to make impossible images become reality. It is based in Rio de Janeiro, Brazil.
Experience & multidisciplinary approach. From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.
We bring together experience on all sides of the ad business - production, artist management, ad agency and marketing - taking into consideration all perspectives throughout the creative production process. Our production experience spans animation, film, and photography - making for a truly hybrid production offer.
With over 20 years of experience across photography, animation & live action film production, AD is the realisation of our vision of a flexible, transparent, no fuss & friendly production company that values collaboration and high quality content – whatever the medium or technique. Between the analog and the digital – staying true to our roots & looking forward to the future.
GoSee : analogdigital.tv
