German discount supermarket chain Lidl has launched a global brand campaign to show customers that choosing their supermarket is about more than just good value for money.
Autumn SONNICHSEN c/o EMEIS DEUBEL photographed Lidl's first comprehensive international brand campaign, "Lidl is worth it," which is running in 31 European countries.
The campaign, developed by retail and food agency B&Bstudio, focuses on the shopping experience. Whether it's about creating unforgettable moments with family, discovering a new ingredient for the weekly menu, or giving someone a little treat at just the right moment – Lidl is worth it.
According to Lidl, the new slogan underscores the company's commitment to offering its customers quality every day – with a wide selection, trusted products, and a service and shopping experience that puts people first.
