Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.
The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive Nightfall Violet paint finish. Peak Productions was the lead producer, with local support from the production company Falca.
In close cooperation with creatives André Huber (CD), Sven Klasen, and Tilo Richter, all from Scholz & Friends, BAM developed a visual world that exudes warmth, elegance, and a high-quality, cinematic flair, while remaining true to Mazda's emotional design philosophy.
The new Mazda CX-6e marks a new, innovative chapter for the Japanese brand. Inspired by Mazda's "Kodo – Soul of Motion" design language, the all-electric crossover combines sculpted surfaces with an elegant coupé silhouette, the proportions of rear-wheel drive, and a deliberately emotional approach to electric vehicle design.
With a WLTP range of up to 484 km, fast-charging capability, and a minimalist interior dominated by a 26-inch panoramic display, the CX-6e unites advanced technology with an intuitive and human driving experience.
Mazda describes the design approach as "Future + Soul x Modern," blending progressive electric mobility with the brand's signature sense of emotion and dynamism.
The campaign includes outdoor advertising, social media content, and cinematic video content, last one created by Tristan Siefert and Felix Ladewig. This publication here on gosee.news offers you a first glimpse of the much larger, imminent rollout.
The production was handled by art buyer Kerstin Mende and creative producer Julia Brand, with styling by Natalie Schneider.
The second part of the campaign will also be available soon on gosee.news – stay tuned !
