With concentrated energy, aesthetic sensitivity, and a clear focus on premium presentation, BAM aka Ben & Martin – the Cologne-based powerhouse for transportation and lifestyle – photographically staged the brand-new, all-electric Mazda 6e. The campaign was commissioned by Scholz & Friends, under the creative direction of André Huber and Tilo Richter, together with Kerstin Mende, Head of Art Buying, and Julia Brand.
The highlight of the production: Japanese chief designer Yoshito Iwauchi, who traveled from Japan especially to oversee the creative process on-site in Spain. The result is an atmospheric, high-quality look that underscores the premium character of the new Mazda 6e – an electric driving experience characterized by Japanese craftsmanship and a clear design language.
The international production was overseen by Andreas Hoffmann, CEO of Peak Productions, in collaboration with the Spanish service partner Saltamontes. Nadine Thoma was on set for hair and makeup, and Natalie Schneider c/o LigaWest handled styling.
The look development and post-production were carried out in close collaboration between the creative team from Scholz & Friends, BAM, and Peter Ruebenian of Digitales Leben.
