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ADVERTISING · 02.02.2018

An ode to the Vienna inventor spirit! Friendly Fire Communications developed an illustrative campaign for the Vienna Science and Technology Fund (WWTF) on commission for Demner, Merlicek & Bergmann

The Vienna Science and Technology Fund (WWTF) aims to further expand Vienna's reputation as a research hub, show the relevance of research and raise awareness for it. The agency Demner, Merlicek and Bergmann developed a campaign idea for the Vienna Science and Technology Fund (WWTF) and entrusted Friendly Fire with art direction and implementation.

The concerted action of illustration, 2D animation and stop motion resulted in an individual visual language, granting insight into the imagination of the inventors and their motivation (production/direction/2D animation: Friendly Fire, photography: Susanne Stemmer, art direction/illustration: Andrej Krcho, music/SFX: Soundfeiler).

The list of those who have made a name for themselves in Vienna in science and research is long. For instance, Josef Ressel invented the boat propeller at the beginning of the 19th century, and Anton Löhner invented roller skates almost at the same time. In 1907, priest and physicist August Musger developed a slow-motion device, achieving a milestone in the development of camera technology. That the inventors did not benefit more from the economic use of these, in some cases, groundbreaking inventions was in the sad nature of the times.

Credits

Advertising Agency
Demner, Merlicek und Bergmann
Music
Soundfeiler
Illustration
Andrej Krcho
Photographer
SUSANNE STEMMER

About Friendly Fire

We create to entertain
 
Since 2004 we follow our passion for animation and visual effects and craft high-quality work for commercials & online content at our Vienna-based studio.
 
Within the years we have developed a well sorted team of 3D and visual effects artists, art directors, conceptionists, illustrators, designers, photographers, composers and filmmakers that allows us manage projects of all sizes.
Led by curiosity and inspired by technical possibilities we provide captivating creative content.
 

GoSee : friendlyfire.at

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