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ADVERTISING · 14.01.2013

Driven by Creatives : DOP Andreas BERGER für den IKEA Spot von Grimm Gallun Holtappels und Thjnk, Opel Kinospot ADAM & YOU von Scholz & Friends OPC und Regisseur Matthäus BUSSMANN, Hanna Maria HEIDRICH für RADIOTJAENST, new entry Johnatan BRODA

Beim neuen IKEA Spot "New Beginnings" war Andreas BERGER als DOP für den Look verantwortlich. Gemeinsam mit Regisseurin Alison Maclean ("Sex and the City", "The Tudors") wurde der Commercial in dem es heftig kracht von den beiden Hamburger Agenturen Grimm Gallun Holtappels und Thjnk umgesetzt. Kreativ verantwortlich waren Florian Grimm, Luca Grelli und Bettina Olf.

"Veränderungen gibt es immer im Leben. IKEA unterstützt seine Kunden dabei. Ob nun aus der Wohnung eines Paares in einer rasanten Aktion eine Singlewohnung wird oder einfach nur der Frühling in die eigenen vier Wände einziehen soll, wir zeigen mit unserem Film, dass es ganz leicht ist, sich auf das Tempo des echten Lebens einzustellen" - so Ellen Staudenmayer, Marketing Manager Deputy bei Ikea, über die Idee zum 25-Sekünder.

Andreas BERGER arbeitet nicht nur im Bereich Commercials als Director of Photography für Kunden wie Honda, Audi, Motorola, Nissan, ... um nur einige zu nennen. Er stand u.a. auch bei den Spielfilmen wie "Anatomy2" oder "Vincent will Meer" hinter der Kamera. Weitere Arbeiten gibt es direkt über DBC.

Der neue OPEL Kinospot ADAM & YOU wurde im Auftrag von Scholz & Friends OPC mit Kreativchef Markus Daubenbüchel umgesetzt. Regie führte Matthäus BUSSMANN c/o DBC, DOP war Ekkehart POLLACK.

Tomás Caetano, Director Brand Marketing Opel/Vauxhall: "Mit der Adam-Kampagne treffen wir definitiv den Nerv der Zeit. Mit dem Adam selbst kann jeder Käufer seinen persönlichen Geschmack voll zur Geltung bringen. Das zeigen wir mit der Werbung und sind sicher, dass es wirkt. Und das alleine ist Ziel guter Werbung."

Hanna Maria HEIDRICH führte Regie bei dem Spot "Something is about to happen" für den schwedischen Kunden RADIOTJAENST, den wir ebenfalls gerne hier bei GoSee zeigen.

Neu bei Esther Kurle / DRIVEN BY CREATIVES ist der in Paris lebende Regisseur Johnatan BRODA. Sein aktuelles Filmprojekt "Objets Nomades" für LOUIS VUITTON zeigen wir als Appetizer hier bei GoSee - mehr gibt es direkt über DBC.

Credits

Director
Matthäus Bussmann c/o DBCHanna Maria Heidrich c/o DBCJohnatan Broda c/o DBC
DOP
Andreas Berger c/o DBC - DRIVEN BY CREATIVESEkkehart PollackJann Döppert
Artist
IKEA - New beginnings
Client
OpelRadiotjaenst
Produktion
Josh Barwick
Advertising Agency
Grimm Gallun Holtappels, ThjnkRuth
Creative Director
Fredrik Claesson
Art Director
Anna Asplund
Editing
Benjamin Entrup
Sound Design
Dennis Beckmann
Music
Philipp Noll & Axel Huber

Über DBC - DRIVEN BY CREATIVES

DBC - The Association

Driven By Creatives embodies an association of European talent representatives. Our network of talent agencies is known as the leading force behind numerous successful collaborations between directors, DOPs and film production companies. With great dedication we focus on developing and nurturing creative relationships, maximizing opportunities for our artists in a worldwide market, and continuously searching for the latest, most original talent.

On an international base we represent the creative talent that helps to turn any idea into reality. Ranging from commercials, to feature films and music videos we’re passionate about networking, collaborating and bringing together directors, DOPs and other filmmakers and entertainment entrepreneurs.

Drawing upon a wide range of experience in the industry honed at entertainment firms, advertising agencies and production companies our network’s agents are able to cope with every creative challenge and provide the talent that perfectly suits your demands from our network’s roster of outstanding filmmakers.


BASE BERLIN BY ESTHER KURLE
Esther Kurle, born in 1973 and mother of one child is currently living in Berlin. Before she founded Trinity Agency in Germany, she worked as a producer for several years.
Since 2006 Esther is the owner of Esther Kurle Management.


BASE MUNICH BY BERNADETTE GRAF
Bernadette Graf was born in 1976 and is living in Munich with her family.
She has a diploma in American Studies and 6 years of experience as a sales rep and project manager @ gap films in Munich under her belt, before she founded Bernadette Graf Management in 2008.


BASE PRAGUE BY NICK AND PAVLINA SAWARD
Nick Saward was born in 1961. He worked in the UK as a production manager and then 15 years as a producer before moving to Prague in 2002 to produce for Stillking Films. 7 years later he founded Saward Management. Nick is living in Prague with his two children and his wife Pavlina Saward (born Prikrylova) who serves as the creative head of the DBC base in Prague.

Pavlina worked as a Production Manager on more than 130 commercials in the last 10 years for Stillking Films in Prague. Prior to that she worked on 19 movies in different production positions and production companies for 15 years. Pavlina joined Esther Kurle Management in January 2009 along with Nick to work as an agent for directors and DOP`s.


BASE HAMBURG BY KLEMENS KEMPKES
Klemens Kempkes is based in Hamburg. He looks back on more than 20 years of experience working in the film industry being a set manager, producer, production manager and agency producer. In 1999 he founded Good Fellows and joined the Driven By Creatives network in 2010.

BASE MILAN BY ANTONELLA PERILLO

Antonella Perillo is currently living in Milan. She has 30 years of experience in the Entertainment industry as Agent, Casting Director and PA. She got to travel all around the world as a PA for Simply Red. After she took a break to become the mother of two wonderful children, she founded ABC Casting in Milan and became part of the Gallagher Casting Network and Rolf Scheider Casting Company in Paris-Berlin-Hamburg. She has done casting for world-renowned filmmakers like Zack Snyder, Tony Kaye and many others. In 2003, she started ABC & Director's Agency, a film directors agency that works directly with production companies and advertising agencies.


GoSee : drivenbycreatives.com

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