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The 'What's Next' campaign for YORKDALE with beauty Mirte Maas and photographer Victor Demarchelier, post-produced by ONE HUNDRED BERLIN for G+ International
ADVERTISING · 24.10.2015

The 'What's Next' campaign for YORKDALE with beauty Mirte Maas and photographer Victor Demarchelier, post-produced by ONE HUNDRED BERLIN for G+ International

Commissioned by the agency G+ International, ONE HUNDRED BERLIN post-produced the 'What's Next' campaign for Canada´s most famous shopping center YORKDALE. The photos were realized by photographer Victor Demarchelier with model Mirte Maas and stylist Zeina Esmail. The production was under the creative executive of CD Ryley Scott and AD Leanne Campbell. Details of the shoot can be seen on yorkdale.com.

About - Yorkdale is Canada’s premier shopping center, located in the heart of the Greater Toronto Area. Its exclusive list of retailers – totaling more than 240 – is highlighted by many first-in-Canada and flagship stores, including J.Crew, Tory Burch, Crate & Barrel and Burberry, as well as such sought-after destinations as Tiffany & Co., Holt Renfrew, Apple and Cartier. Yorkdale ranks as one of the highest performing shopping centers in North America with sales of over $1,300 per square foot.

Yorkdale’s architecturally stunning interior features a soaring 60-foot-high glass atrium and a recently completed $220 million expansion with 145,000 additional feet that includes: Ted Baker London, Kate Spade New York, Microsoft, Ann Taylor, Loft, Tesla Motors, Anthropology, The North Face and many more.

Credits

Client
Yorkdale
Advertising Agency
G+ International
Creative Director
Ryley Scott / G+ International
Art Director
Leanne Campbell / G+ International
Styling
Zeina Esmail
Model
Mirte Maas / Women Management
Photographer
Victor Demarchelier

About One Hundred Berlin

ONE HUNDRED BERLIN is the complete solution for creative photography and video post-production. Based in the heart of Berlin, our philosophy is to develop long-term collaborations with creatives and photographers. Our international team of post-producers specializes in beauty, fashion, still life and advertising.

From artistic projects to global campaigns, or big-volume productions, our solution-oriented project managers will assist you to ensure we deliver your project on time.

ONE HUNDRED BERLIN represents the perfect mix of sophisticated French taste and reliable German precision.

Services: AI GENERATION & ENHANCING / High-end retouch / Colour grading / Composing / Colour matching / On-set Supervision & Retouching / Pre-production consultation / Re-shoot / 3D VFX Motion / Film retouching / Film editing / Sound Design & Composing / Creative Services*

GoSee : onehundredberlin.com

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