For DESCENTE China, UPFRONT developed and produced the new Spring/Summer 2020 campaign. As testimonial, the client was once again able to win over actor and director Daniel Wu, who was photographed by Ray DEMSKI c/o UPFRONT. For the videos, Ray then brought Jan Eric EULER c/o UPFRONT on board as DOP. Ensuring a smooth production on location in San Francisco was Frank Roller from GoSee member GLAM PRODUCTION.
Born in California, actor Daniel Wu, who has a degree in architecture, advanced from model to action star in Asia. The Chinese-American has already played in more than 60 films. In Asia, leading actor Daniel Wu is the cause of long box offices lines.
At Descente, the ethos of excellence in craftsmanship is upheld by a large number of people. Behind each product is the history of manufacturing techniques, preserved over time and enriched through the life experience of the artisans. It is the result of a long and strenuous process which requires the dedication of several hands.
