Saatchi & Saatchi Switzerland asked ARTBOX to create a lion mascot for hearing manufacturer PHONAK. Besides other ‘actors’, the lion appeared in a children’s book to explain how hearing aids work. Maarten Barmentlo, group vice president marketing for Phonak told GoSee: ‘with Leo we have a mascot that helps children on their important journey to good hearing. Just like them, he gains his first experience with Phonak’s hearing solutions. Thus children are able to learn about hearing loss and hearing aids in a playful way…’. Illustrator Freek VAN HAAGEN and 3D artist Bardo HOGENDOORN collaborated on this project. We present a selection from Bardo’s portfolio on GoSee – and there’s more here.