"Wer macht so was?" das fragt sich und uns Ex-Fussball-Profi Mehmet Scholl im Rahmen der DACIA-Jahreskampagne augenzwinkernd. Gemeint ist damit, statt mit standesgemässem fahrbarem Untersatz in einem der letzten Bollwerke der Beton-Status-Köpfe aufzutauchen - dem Golfplatz - ganz auf Anti-Status zu setzen, sprich den DACIA DUSTER. Deutlich günstiger als die Konkurrenz fand der SUV in 2012 fast 20.000 Käufer in Deutschland. Die Zeiten von mein Haus, meine Yacht, mein Auto, ..... sie sind vorbei. Willkommen Generation à la carte.
Regie führte Andreas HOFFMANN c/o DBC - DRIVEN BY CREATIVES, betreut und entwickelt wurde die Kampagne von Nordpol, Hamburg, langjährige Betreuerin des Etats der Renault-Tochter. Der Spot führt konsequent die "Anti-Status"-Strategie fort. Renault Marketing--Vorstand Patrick Fourniol zur Kampagne: "Dacia liefert hier ein selbstbewusstes Statement als die Marke, die in den letzten drei Jahren als die wertstabilste Marke auf dem deutschen Automarkt ausgezeichnet wurde."
Die weiteren TV-¬Spots für den Launch des Dacia Dokker und des Dacia Sandero MCV kommen im Laufe des Jahres zum Einsatz. Das erste Mal warb Mehmet Scholl für den Van Lodgy - pünktlich zum Beginn der Europameisterschaft 2012. Der Spot ist einer der Kandidaten für den Client Award 2013, der am 7. Mai 2013 verliehen wird.
Das Team Matthaeus BUSSMANN und DOP Sebastian WINTERO, beide c/o DBC - DRIVEN BY CREATIVES sind verantwortlich für den tollen und ungewöhnlichen Image-Spot für die als Illu-Fan bekannte Marke REDBULL. Und von Neon über Nebel und Nachtschüssen hin zu schnellen Schnitten, Close-ups und hypnotischer Musik mit tiefergelegter Stimme ist alles dabei. 70 Sekunden die etliche Red Bull-Artists featuren, uns auf die Strasse, unter Wasser in die Garage und letztendlich in den Sonnenaufgang führen. Auch nach 5maligem Anschauen nicht langweilig.
Last not least zwei humorige Spots für die deutsche Krankenversicherung IKK Klassik. "Fernsehabend" und "Chemie" stammen beide aus der Hand von Regisseur Tim LOEHR c/o DBC - DRIVEN BY CREATIVES. Viel Spass.
DBC - The Association
Driven By Creatives embodies an association of European talent representatives. Our network of talent agencies is known as the leading force behind numerous successful collaborations between directors, DOPs and film production companies. With great dedication we focus on developing and nurturing creative relationships, maximizing opportunities for our artists in a worldwide market, and continuously searching for the latest, most original talent.
On an international base we represent the creative talent that helps to turn any idea into reality. Ranging from commercials, to feature films and music videos we’re passionate about networking, collaborating and bringing together directors, DOPs and other filmmakers and entertainment entrepreneurs.
Drawing upon a wide range of experience in the industry honed at entertainment firms, advertising agencies and production companies our network’s agents are able to cope with every creative challenge and provide the talent that perfectly suits your demands from our network’s roster of outstanding filmmakers.
BASE BERLIN BY ESTHER KURLE
Esther Kurle, born in 1973 and mother of one child is currently living in Berlin. Before she founded Trinity Agency in Germany, she worked as a producer for several years.
Since 2006 Esther is the owner of Esther Kurle Management.
BASE MUNICH BY BERNADETTE GRAF
Bernadette Graf was born in 1976 and is living in Munich with her family.
She has a diploma in American Studies and 6 years of experience as a sales rep and project manager @ gap films in Munich under her belt, before she founded Bernadette Graf Management in 2008.
BASE PRAGUE BY NICK AND PAVLINA SAWARD
Nick Saward was born in 1961. He worked in the UK as a production manager and then 15 years as a producer before moving to Prague in 2002 to produce for Stillking Films. 7 years later he founded Saward Management. Nick is living in Prague with his two children and his wife Pavlina Saward (born Prikrylova) who serves as the creative head of the DBC base in Prague.
Pavlina worked as a Production Manager on more than 130 commercials in the last 10 years for Stillking Films in Prague. Prior to that she worked on 19 movies in different production positions and production companies for 15 years. Pavlina joined Esther Kurle Management in January 2009 along with Nick to work as an agent for directors and DOP`s.
BASE HAMBURG BY KLEMENS KEMPKES
Klemens Kempkes is based in Hamburg. He looks back on more than 20 years of experience working in the film industry being a set manager, producer, production manager and agency producer. In 1999 he founded Good Fellows and joined the Driven By Creatives network in 2010.
BASE MILAN BY ANTONELLA PERILLO
Antonella Perillo is currently living in Milan. She has 30 years of experience in the Entertainment industry as Agent, Casting Director and PA. She got to travel all around the world as a PA for Simply Red. After she took a break to become the mother of two wonderful children, she founded ABC Casting in Milan and became part of the Gallagher Casting Network and Rolf Scheider Casting Company in Paris-Berlin-Hamburg. She has done casting for world-renowned filmmakers like Zack Snyder, Tony Kaye and many others. In 2003, she started ABC & Director's Agency, a film directors agency that works directly with production companies and advertising agencies.
GoSee : drivenbycreatives.com
