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ADVERTISING · 02.07.2015

DBC - Driven by Creatives : presents 10 spots for POWER HORSE, DACIA, JOHN SMITH’S, McDONALDS, VOLKSWAGEN, AMNESTY INTERNATIONAL, BINCK, BECKS, and MERCEDES BENZ on GoSee

Run Boy Run is the music of choice for the POWER HORSE spot, which was directed by Matthaeus BUSSMANN c/o DBC – DRIVEN BY CREATIVES.

Party at DACIA. That means: no champagne, no frills, no red carpet, no band, and most certainly, no pseudo celebrities… even testimonial Mehmet Scholl ultimately had to give up. Because Director Claas ORTMANN c/o DBC has no mercy in the latest TV commercial for DACIA. The occasion is Dacia's ten year anniversary plus five-year warranty – that is definitely enough party.

John Smith is not a name that sounds unique right off the bat. In 2015, the traditional British JOHN SMITH brewery thought that it was time to do away with any kind of prejudice. To this end, great talents were casted, among others DOP Martin Ruhe c/o CBD – DRIVEN BY CREATIVES. The stars of the campaign are Keith Beasley – farmer during the day and gymnastics fan in his leisure time – and his partner, Hilda the Cow. The executive agency was adam&eveDDB, London.

About: John Smith's Brewery was an English brewing company based in Tadcaster, North Yorkshire. The brewery site is still used to manufacture beer, and John Smith's has been the highest selling ale brand in the United Kingdom since the mid-1990s. johnsmiths.co.uk

Are you in the mood? Right now? Here in the car? If that doesn't make your eyes sparkle… this appetizing spot for McDONALDS was shot by Director Tim LOEHR and DOP Lopez DIAZ, both artists c/o DBC – DRIVEN BY CREATIVES.

Big markets call for bigger action. 'Das Auto' mag knows that. Here on GoSee we show the the spot for the VOLKSWAGEN 'Amando', which received the "Finalist Award" at New York Festivals. The director was Specter, who worked with DOP Jan PRAHL, both c/o GoSee member DBC – DRIVEN BY CREATIVES.

DOP Felix LEIBERG c/o DBC – DRIVEN BY CREATIVES uses strong pictures against intolerance and hate and in favor of equal rights for all people – worldwide and regardless of religion or conventions. The film for AMNESTY INTERNATIONAL questions the inhuman double standard, which still runs rampant in many countries all over the world. The executive producer was GoSee member ELEMENT E.

Clear, important, invisible, rich, vulnerable… in 40 seconds the film goes through almost all facets of human characterization. The spot was filmed by Director Billy Pols c/o DBC – DRIVEN BY CREATIVES for the Dutch bank customer BINCK. binck.nl

'Family is a tough job'. That is the conclusion of the episode spot by Director Felipe ASCACIBAR c/o DBC for the customer VOLKSWAGEN. We present you the first five chapters on GoSee. Enjoy it.

BECKS presents the tastes of the world. Director Matthaeus BUSSMANN and DOP Peter MATJASKO, both c/o DBC – DRIVEN BY CREATIVES.

MERCEDES BENZ extends its G Class series. The model G 500 4x4² has, as the name already says, power to the second power. The car celebrated its world premier at the Geneva Auto Salon. And the spot by Mario ZOZIN c/o DBC – DRIVEN BY CREATIVES shows: There are no obstacles for this vehicle.

Credits

Client
BecksMercedes BenzDaciaJohn Smith´sMcDonald'sVolkswagenAmnesty InternationalBinckPower Horse
Production
Markenfilm HamburgMarkenfilm CrossingTony Petersen FilmSomesuch LondonFilmhausMilli Films - Shanghai (China)element e filmproduktion gmbhHAZAZAHFilm Factory WienSoup Film
Music
Woodkid - Run Boy Run
About
John Smith's Brewery was an English brewing company based in Tadcaster, North Yorkshire. The brewery site is still used to manufacture beer, and John Smith's has been the highest selling ale brand in the United Kingdom since the mid-1990s.
Award
Winner of the "finalist award" at the New York Festival

About DBC - DRIVEN BY CREATIVES

DBC - The Association

Driven By Creatives embodies an association of European talent representatives. Our network of talent agencies is known as the leading force behind numerous successful collaborations between directors, DOPs and film production companies. With great dedication we focus on developing and nurturing creative relationships, maximizing opportunities for our artists in a worldwide market, and continuously searching for the latest, most original talent.

On an international base we represent the creative talent that helps to turn any idea into reality. Ranging from commercials, to feature films and music videos we’re passionate about networking, collaborating and bringing together directors, DOPs and other filmmakers and entertainment entrepreneurs.

Drawing upon a wide range of experience in the industry honed at entertainment firms, advertising agencies and production companies our network’s agents are able to cope with every creative challenge and provide the talent that perfectly suits your demands from our network’s roster of outstanding filmmakers.


BASE BERLIN BY ESTHER KURLE
Esther Kurle, born in 1973 and mother of one child is currently living in Berlin. Before she founded Trinity Agency in Germany, she worked as a producer for several years.
Since 2006 Esther is the owner of Esther Kurle Management.


BASE MUNICH BY BERNADETTE GRAF
Bernadette Graf was born in 1976 and is living in Munich with her family.
She has a diploma in American Studies and 6 years of experience as a sales rep and project manager @ gap films in Munich under her belt, before she founded Bernadette Graf Management in 2008.


BASE PRAGUE BY NICK AND PAVLINA SAWARD
Nick Saward was born in 1961. He worked in the UK as a production manager and then 15 years as a producer before moving to Prague in 2002 to produce for Stillking Films. 7 years later he founded Saward Management. Nick is living in Prague with his two children and his wife Pavlina Saward (born Prikrylova) who serves as the creative head of the DBC base in Prague.

Pavlina worked as a Production Manager on more than 130 commercials in the last 10 years for Stillking Films in Prague. Prior to that she worked on 19 movies in different production positions and production companies for 15 years. Pavlina joined Esther Kurle Management in January 2009 along with Nick to work as an agent for directors and DOP`s.


BASE HAMBURG BY KLEMENS KEMPKES
Klemens Kempkes is based in Hamburg. He looks back on more than 20 years of experience working in the film industry being a set manager, producer, production manager and agency producer. In 1999 he founded Good Fellows and joined the Driven By Creatives network in 2010.

BASE MILAN BY ANTONELLA PERILLO

Antonella Perillo is currently living in Milan. She has 30 years of experience in the Entertainment industry as Agent, Casting Director and PA. She got to travel all around the world as a PA for Simply Red. After she took a break to become the mother of two wonderful children, she founded ABC Casting in Milan and became part of the Gallagher Casting Network and Rolf Scheider Casting Company in Paris-Berlin-Hamburg. She has done casting for world-renowned filmmakers like Zack Snyder, Tony Kaye and many others. In 2003, she started ABC & Director's Agency, a film directors agency that works directly with production companies and advertising agencies.


GoSee : drivenbycreatives.com

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