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ADVERTISING · 06.05.2013

DBC - Driven by Creatives : heavenly for MINI NEXT, morning power for NIVEA MEN, YESSS vs. service flat rate, SPARKASSE road trip, new 5 Euro banknote launch for ECB, ROYAL STAG and CELCOM. 7 spots on GoSee

‘Welcome to your next family.’ MINI NEXT takes us into the next summer car season with a heavenly white dream. The moves, the hair, the smiles… a casting top job. DOP René RICHTER c/o DBC took care of the perfect lighting on set.

You got me dancing to the drums.’ Today’s young man greets the morning with plenty of energy and happiness. NIVEA wants to be a part of it. From short hair to long red hair, from high hair to weird hair, there is only one solution: get the power ! Norbert HEITKER c/o DBC directed the spot.

YESSS is freeing mobile phones from the awful clutches of the ‘service flat rate’ and we can take part in it all thanks to director Britta KRAUSE’s spot. Warning, they take no prisoners - not for suitable for the fainthearted!

This week SPARKASSE takes you on a road trip, preferably with your best friend. DOP Sten MENDE’s lighting skills ensured that the lady’s look of surprise is written all over her face.

‘Our money - we work hard for it’. No complaints from our side, the ECB is just presenting the new look of the glittering 5 Euro banknote. Director Robin POLAK captured the currency looking fab, almost even sexy in a paper fetish kind of way.

GoSee also presents the spot by DOP Armin FRANZEN for leading Indian whiskey ROYAL STAG by Pernod Ricard - unfortunately we can’t understand a word but that doesn’t make us like it any less- and the co-production for Malaysia's No. 1 mobile network CELCOM by director Aleksander BACH and DOP Sebastian WINTERO, both c/o DBC - DRIVEN BY CREATIVES.

Credits

Client
BMW MiniNivea MenYesssSparkasseECB
Production
Carrot Filmsberlin-films GmbHfilmblauMarkenfilm GmbH
Creat./Prod.
Storz & Escherich

About DBC - DRIVEN BY CREATIVES

DBC - The Association

Driven By Creatives embodies an association of European talent representatives. Our network of talent agencies is known as the leading force behind numerous successful collaborations between directors, DOPs and film production companies. With great dedication we focus on developing and nurturing creative relationships, maximizing opportunities for our artists in a worldwide market, and continuously searching for the latest, most original talent.

On an international base we represent the creative talent that helps to turn any idea into reality. Ranging from commercials, to feature films and music videos we’re passionate about networking, collaborating and bringing together directors, DOPs and other filmmakers and entertainment entrepreneurs.

Drawing upon a wide range of experience in the industry honed at entertainment firms, advertising agencies and production companies our network’s agents are able to cope with every creative challenge and provide the talent that perfectly suits your demands from our network’s roster of outstanding filmmakers.


BASE BERLIN BY ESTHER KURLE
Esther Kurle, born in 1973 and mother of one child is currently living in Berlin. Before she founded Trinity Agency in Germany, she worked as a producer for several years.
Since 2006 Esther is the owner of Esther Kurle Management.


BASE MUNICH BY BERNADETTE GRAF
Bernadette Graf was born in 1976 and is living in Munich with her family.
She has a diploma in American Studies and 6 years of experience as a sales rep and project manager @ gap films in Munich under her belt, before she founded Bernadette Graf Management in 2008.


BASE PRAGUE BY NICK AND PAVLINA SAWARD
Nick Saward was born in 1961. He worked in the UK as a production manager and then 15 years as a producer before moving to Prague in 2002 to produce for Stillking Films. 7 years later he founded Saward Management. Nick is living in Prague with his two children and his wife Pavlina Saward (born Prikrylova) who serves as the creative head of the DBC base in Prague.

Pavlina worked as a Production Manager on more than 130 commercials in the last 10 years for Stillking Films in Prague. Prior to that she worked on 19 movies in different production positions and production companies for 15 years. Pavlina joined Esther Kurle Management in January 2009 along with Nick to work as an agent for directors and DOP`s.


BASE HAMBURG BY KLEMENS KEMPKES
Klemens Kempkes is based in Hamburg. He looks back on more than 20 years of experience working in the film industry being a set manager, producer, production manager and agency producer. In 1999 he founded Good Fellows and joined the Driven By Creatives network in 2010.

BASE MILAN BY ANTONELLA PERILLO

Antonella Perillo is currently living in Milan. She has 30 years of experience in the Entertainment industry as Agent, Casting Director and PA. She got to travel all around the world as a PA for Simply Red. After she took a break to become the mother of two wonderful children, she founded ABC Casting in Milan and became part of the Gallagher Casting Network and Rolf Scheider Casting Company in Paris-Berlin-Hamburg. She has done casting for world-renowned filmmakers like Zack Snyder, Tony Kaye and many others. In 2003, she started ABC & Director's Agency, a film directors agency that works directly with production companies and advertising agencies.


GoSee : drivenbycreatives.com

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