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ADVERTISING · 18.02.2015

DBC - Driven by Creatives : football superstar and brand testimonial Lionel Messi faces the ultimate toughness challenge for GILLETTE, TOREAD commercial with Gao Yuanyuan in Nepal, REAAL knight commercial and public vote at Dance 30fps Festival for ME da…

Early this year GILLETTE, one of the leading brands on the men’s beauty market, announced Lionel Messi as the new face of their global football brand campaign. Gillette was also made partner of the Leo Messi Foundation. So far, so good. The spot featuring razor sharp production design by Colin TAPLIN c/o DBC shows just how much the FC Barcelona star had to give. Damp, rain, heat, lightening and blows. All part of the package. Direction by Bruce Hunt, Production: Chelsea Pictures. Watch the commercial here on GoSee.

When dreams become outdoor reality. DOP Stephanie LEITL went on an exciting travel adventure to Nepal for the commercial of Chinese company TOREAD, where she produced the ‘dreams’ of actress Gao Yuanyuan. Including a ride on an elephant past prayer wheels towards snowy mountain chasms and raging rivers.

About - Beijing Toread Outdoor Products Co., Ltd. is engaged in the outdoor products industry. Its main products are outdoor clothing, outdoor shoes and outdoor equipment. Its business scope includes design, development, production and sales of clothing, tents and sleeping bags; as well as sales of mountaineering equipment, sporting goods, stationery, arts and crafts, daily use merchandise, office equipment, hardware, electrical, shoes, hats and backpacks. Toread also provides information consultation; market research; import and export commodity; technology import and export; import-export distributor; and general cargo transport. The company was founded on January 11, 1999 and is headquartered in Beijing, China. forbes.com//beijing-toread-outdoor-products

For their latest commercial, Dutch insurance company REAAL commissioned director Billy POLS to throw some light on the knights of ancient and modern times, who bravely fight for the right to go their own way, in line with the company slogan ‘Live Your Life'. The location for the 1-minute spot shoot was Lithuania, in cooperation with creatives Carsten van Berkel & Stefan Leendertse from Etcetera agency. The editing was in the capable hands of Govert Janse. The ME dance film, which DOP Mark STUBBS shot together with Musuta Team’s Finnish directors, won both the Jury and Public Award at this year’s Dance 30fps Festival, in Ohio, USA. The camera focused on: "lovely Solo 45" according to Musuta. Watch the video, “Feed Em To The Lions (Part 1)”, here on GoSee.

About - Dance@30FPS - OSU Dance Annual Festival of Dance Film. Organized by OSU Department of Dance professor Mitchell Rose, Dance@30FPS is vibrant two-part program featuring exciting new examples of the marriage between dance and filmmaking. The first is a selection of award-winning shorts from around the world. Followed at 8:30pm by UPAJ: Improvise (Hoku Uchiyama, 2013), a riveting behind-the-scenes documentary chronicling the unlikely East meets West collaboration between African-American tap superstar Jason Samuels Smith and Indian classical dance icon Chitresh Das. (56 mins, video). Cosponsored by OSU Dance and the Wexner Center for the Arts. dance.osu.edu//dance30fps

Credits

Director
Bruce HuntBilly Pols c/o DBC - DRIVEN BY CREATIVESMusuta: Jopsu Ramu, Timo Ramu
Client
ToreadReaal
Production
Chelsea PicturesHazazahStrange Beast
Advertising Agency
Etcetera
Creative Director
Carsten van Berkel & Stefan Leendertse
Copywriter
Antonio Bechtle
Editing
Govert Janse
Location
NepalLithuania
Model
Gao Yuanyuan
Production Design
Colin Taplin c/o DBC - DRIVEN BY CREATIVES

About DBC - DRIVEN BY CREATIVES

DBC - The Association

Driven By Creatives embodies an association of European talent representatives. Our network of talent agencies is known as the leading force behind numerous successful collaborations between directors, DOPs and film production companies. With great dedication we focus on developing and nurturing creative relationships, maximizing opportunities for our artists in a worldwide market, and continuously searching for the latest, most original talent.

On an international base we represent the creative talent that helps to turn any idea into reality. Ranging from commercials, to feature films and music videos we’re passionate about networking, collaborating and bringing together directors, DOPs and other filmmakers and entertainment entrepreneurs.

Drawing upon a wide range of experience in the industry honed at entertainment firms, advertising agencies and production companies our network’s agents are able to cope with every creative challenge and provide the talent that perfectly suits your demands from our network’s roster of outstanding filmmakers.


BASE BERLIN BY ESTHER KURLE
Esther Kurle, born in 1973 and mother of one child is currently living in Berlin. Before she founded Trinity Agency in Germany, she worked as a producer for several years.
Since 2006 Esther is the owner of Esther Kurle Management.


BASE MUNICH BY BERNADETTE GRAF
Bernadette Graf was born in 1976 and is living in Munich with her family.
She has a diploma in American Studies and 6 years of experience as a sales rep and project manager @ gap films in Munich under her belt, before she founded Bernadette Graf Management in 2008.


BASE PRAGUE BY NICK AND PAVLINA SAWARD
Nick Saward was born in 1961. He worked in the UK as a production manager and then 15 years as a producer before moving to Prague in 2002 to produce for Stillking Films. 7 years later he founded Saward Management. Nick is living in Prague with his two children and his wife Pavlina Saward (born Prikrylova) who serves as the creative head of the DBC base in Prague.

Pavlina worked as a Production Manager on more than 130 commercials in the last 10 years for Stillking Films in Prague. Prior to that she worked on 19 movies in different production positions and production companies for 15 years. Pavlina joined Esther Kurle Management in January 2009 along with Nick to work as an agent for directors and DOP`s.


BASE HAMBURG BY KLEMENS KEMPKES
Klemens Kempkes is based in Hamburg. He looks back on more than 20 years of experience working in the film industry being a set manager, producer, production manager and agency producer. In 1999 he founded Good Fellows and joined the Driven By Creatives network in 2010.

BASE MILAN BY ANTONELLA PERILLO

Antonella Perillo is currently living in Milan. She has 30 years of experience in the Entertainment industry as Agent, Casting Director and PA. She got to travel all around the world as a PA for Simply Red. After she took a break to become the mother of two wonderful children, she founded ABC Casting in Milan and became part of the Gallagher Casting Network and Rolf Scheider Casting Company in Paris-Berlin-Hamburg. She has done casting for world-renowned filmmakers like Zack Snyder, Tony Kaye and many others. In 2003, she started ABC & Director's Agency, a film directors agency that works directly with production companies and advertising agencies.


GoSee : drivenbycreatives.com

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