Adidas 4D – Feel the Future. Thanks to the combination of long years of athlete data and the unique technology of 3D printing, adidas 4DFWD has been developed – to give runners a new running experience. adidas : “For over four years, we have developed 4D lattice midsole technology in partnership with Carbon. Combining athlete data and Carbon’s Digital Light SynthesisTM technology to produce precision-tuned, 3D-printed midsoles. adidas 4D footwear is among the first in the world to use this cutting-edge technology which offers the ability to fine tune midsoles to specific patterns of movement, so that athletes can enjoy precision performance with every step.”
ONE HUNDRED BERLIN was in charge of post production for three 3D films for the global launch of the adidas S/S ‘21 FEEL THE FUTURE running campaign. ONE HUNDRED BERLIN : “We are delighted to share our collaborative work consisting of 3D scan remodeling/retexturing, 3D product animation, editing, VFX, motion graphics, and color grading.” GoSee : onehundredberlin.com
