For the launch campaign of the new Dacia BIGSTER, photographer Frederic Schlosser c/o UPFRONT captured the SUV against the vast backdrops of Norway. Along winding roads, rugged coastlines, and expansive fjord landscapes, a visual world was created that highlights the vehicle’s robustness and versatility. The blend of precise automotive photography and cinematic landscape imagery gives the campaign its distinctive tension and atmosphere.
Production was handled by GoSee member Hotel Rebel. The campaign was commissioned by Publicis Conseil, under the creative direction of Kevin Zung and Paul Jeannin. Annemieke de Vries served as producer, with coordination by Caroline Peyramaure. Styling was provided by Maria Fuhre, while Jeanette Gjerde Olsen was responsible for hair and make-up.
Post-production was carried out by Frederic Schlosser himself in close collaboration with GoSee member schinken.studio, further enhancing the strong visual language of the campaign.
Frederic Schlosser is known for his dynamic and cinematic visual language, capturing vehicles and mobility in emotionally powerful and technically precise imagery.
