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PHOTOGRAPHY · 20.08.2015

Contemporary fashion meets contemporary dance. TOM TAILOR launches the new collection with a fashion film by director Birgit AMELUNG c/o PROFASHIONAL

What on earth is 'contemporary'? And what type of contemporary art forms are there besides fashion? How can they be combined? For the launch of the new TOM TAILOR Contemporary line, PROFASHIONAL developed a special idea together with the fashion brand TOM TAYLOR: The goal from the start was not only to make a typical campaign film with beautiful pictures but to create real content and to add a second layer to the film. During the shoot in the Hamptons, Director Birgit AMELUNG staged the emotionally filmed portrait of a dancer.

About - Tom Tailor Contemporary Defined by clean lines, high-quality fabrics and superior styling, TOM TAILOR Contemporary appeals to customers who deeply value design and quality in their lives. The puristic looks in neutral colors are broken up by newly-interpreted prints and highlights in crisp colors. The effortlessness of the designs leaves a lot of room for personal interpretation and thereby makes the looks ideal companions for fashion-conscious trendsetters. All styles appear in twelve collections per year. tom-tailor.com

Credits

Director
Birgit Amelung
DOP
Richard Patterson
Client
Tom Tailor
Advertising Agency
herr brammen Gmbh & Co. KG, Stephan Brammen
Editing
Thomas Appel
Music
Przemek Dariusz Fronczak

About PULP BERLIN

Hi there, we're PULP! We make outstanding eye candy-campaigns for love brands – no matter if it’s fashion, lifestyle, beauty or anything else one can make look awesome! We’re your devoted go-to agency for contemporary & striking content and confidently conceptualize, produce and create since 2011 - yes, we have tons of experience you will benefit from. With our strategic expertise, a structured work flow and the aim to always work bang on brief, we’re proud to achieve both outstanding campaigns and smiley faced clients. So, if you’re looking for a mix of high professionalism and out-of-the-box thinking: We‘re right here for you!

www.pulp.berlin

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