Under the direction of Birgit AMELUNG, PROFASHIONAL produced all TOM TAILOR digital formats in New York for the new Fall/Winter 2015 campaign. For the third consecutive year, PROFASHIONAL is once again responsible for creation, direction and production of the campaign films and the social media formats. The results: Instagram clips, Facebook campaign teaser, and animated GIFs, which are used by the fashion brand on various social media & E-commerce channels.
About - Tom Tailor The TOM TAILOR Group is one of the leading and fastest-growing fashion houses in Germany and Europe. With its two umbrella brands TOM TAILOR and BONITA, the Group addresses complementary target groups from 0 to 60 years of age. tom-tailor.eu
What on earth is 'contemporary'? And what type of contemporary art forms are there besides fashion? How can they be combined? For the launch of the new TOM TAILOR Contemporary line, PROFASHIONAL developed a special idea together with the fashion brand TOM TAYLOR: The goal from the start was not only to make a typical campaign film with beautiful pictures but to create real content and to add a second layer to the film. During the shoot in the Hamptons, Director Birgit AMELUNG staged the emotionally filmed portrait of a dancer.
About - Tom Tailor Contemporary Defined by clean lines, high-quality fabrics and superior styling, TOM TAILOR Contemporary appeals to customers who deeply value design and quality in their lives. The puristic looks in neutral colors are broken up by newly-interpreted prints and highlights in crisp colors. The effortlessness of the designs leaves a lot of room for personal interpretation and thereby makes the looks ideal companions for fashion-conscious trendsetters. All styles appear in twelve collections per year. tom-tailor.com
Rebecca RUPCIC, stylist and managing director at PROFASHIONAL realized an exclusive CHANEL special for SLEEK magazine. The focus was on the Mètiers D’Art Paris-Salzburg Spring/Summer 2014/15 collection, which was staged in cooperation with photographer Gregor Hohenberg.
As a part of the new TRIANGLE campaign with Tatjana Patitz, the Berlin-based creative studio developed and realized the campaign film and eight additional online advertising clips for use in the area of E-commerce. The emphasis during the shoot in Hamburg was on conveying the personality of the 90s supermodel in pictures and interviews, and to stage TRIANGLE as a brand.
About - Triangle From Fall/Winter 2015, the s.Oliver Group will be positioning TRIANGLE as an independent brand. TRIANGLE‘s independence is a strategic step by the company with the aim of developing the ladies‘ outerwear market in plus sizes against the background of the demographic change for the brand‘s particular target group. triangle-fashion.com
