Berlin-based agency PROFASHIONAL is also responsible for realizing TOM TAILOR's photo and digital campaigns and, for the first time, also for TOM TAILOR DENIM. TOM TAILOR is all about the urban jungle this season! Embracing the ethos: Find your Oasis. #Everywearyougo! "Enjoying summer in the city to the fullest and always dressed right. That's what Tom Tailor stands for. Green oases are our retreats in the big city. This was precisely the special, urban atmosphere we wanted to convey this time,” says Rebecca Rupcic, Managing & Creative Director PROFASHIONAL. The campaign was photographed by Patrick Houi c/o MARLENE OHLSSON.
¿Qué tal, Barcelona?! Sporty and self-confident with a touch of vintage – TOM TAILOR DENIM is the look & feel of Spring/Summer 2017 collection. "We shot at vintage-inspired locations, including the former Olympic swimming pool in Barcelona. We wanted to combine exactly this spirit of nostalgia and urban flair, which is also reflected in the latest collection," says Rebecca Rupcic. The campaign was photographed by Daniel Roché c/o SHOTVIEW.
For both brands this year, TOM TAILOR once again goes for digital storytelling. The results are campaign films and teasers, which are shown on all social media channels. "The combination of photo production and digital storytelling is particularly important and attractive for us as an agency. We believe this interplay is an absolute must for any brand, especially in fashion," says Marina Präger, Creative Producer at PROFASHIONAL.
