Tais SIROTE c/o MAKING PICTURES photographed the latest AXEL ARIGATO campaign and also directed the campaign spot for it.
AXEL ARIGATO was founded in 2014 by the two Gothenburg natives, Albin Johansson and Max Svärdh, as a direct-to-consumer brand and meanwhile has physical shops in six countries in Europe and the UAE to show for. The brand is represented online in 134 countries worldwide. Each Axel Arigato store has a full event calendar all year round – with pop-up events, album signings, book presentations and concerts. The Scandinavian label gained attention additionally with its artist cooperations as well as celebrity endorsements by stars including John Legend or Bella Hadid.
“I want to create spaces that are inviting and open, the same feeling you get when you walk into a gallery. I also want to allow flexibility for upcoming projects and collaborations. Axel Arigato is a young brand that is constantly evolving. For us, it only makes sense to create spaces that can evolve as well.” – Max Svärdh, Co-founder and Creative Director
All products from Axel Arigato are handcrafted and produced in Portugal from finest materials such as Italian leather, cowhide leather lining and high-quality rubber soles. Axel Arigato uses its innovative drop schedule to present a new style every week. This unique model enables the brand to achieve a healthier inventory and contribute to more conscious buying behavior.
The French investment group Eurazeo, headquartered in Paris, just recently invested in the Swedish label Axel Arigato, which designs luxury sneakers, clothing and accessories. The brand department focused on consumer brands from Eurazeo, Eurazeo Brands, invested EUR 56 million in the Swedish label, thus making it a majority shareholder next to founders Max Svärdh and Albin Johansson.
GoSee : axelarigato.com & making-pictures.com