Cecil Arp shot Helvetia's new international brand campaign "Sicher geht das" in Zurich. Production was handled by Hillton, with Samuel Morris directing. Developed by Serviceplan, the new brand platform launches simultaneously in Switzerland and Germany.
With "Sicher geht das", Helvetia moves beyond the traditional insurance promise. Rather than focusing on claims and risks, the campaign celebrates people who make decisions, embrace new opportunities and approach change with confidence.
Photographed alongside the film production in Zurich, Cecil Arp's campaign imagery reflects the authentic visual language of the new brand platform. Working at the intersection of lifestyle, people and brand communication, Cecil Arp creates campaigns that combine cinematic aesthetics with genuine moments for international agencies and brands.
