ELHO – A Freestyle State of Mind. Kristian Sickinger c/o BSA was commissioned as Director of Photography to film the campaign spot for the ELHO SS25 collection. The ELHO brand, founded in 1948 and recently revived, is known for its ski and après-ski apparel.
“ELHO was always more than just an outdoor brand. It was a mindset. It was a rebel attitude. This is exactly our relaunch spirit. We call it ELHO Freestyle: A visionary combination of heritage, performance, innovative design, and bio-based materials.” Donald Schneider, ELHO Re-Founder & Executive Chairman.
The brand was relaunched as “ELHO Freestyle,” focusing on performance, design, comfort, and sustainability. The idea behind the relaunch: The looks are wearable around the clock and not just for sports. Because sport and style have long since merged into one… and what constitutes sport or fashion is now a matter of personal definition.
