Choose Category
Choose Location
BIRD PRODUCTION : SETCHU - Italian-Japanese elegance presented in a modern way -- PLUS: Paloma Wool SS25 campaign, ACNE STUDIOS Camero Bag, tennis star Aryana Sabalenka backstage at the French Open
PHOTOGRAPHY · 18.09.2025

BIRD PRODUCTION : SETCHU - Italian-Japanese elegance presented in a modern way -- PLUS: Paloma Wool SS25 campaign, ACNE STUDIOS Camero Bag, tennis star Aryana Sabalenka backstage at the French Open

Satoshi Kuwata is the founder and Creative Director of SETCHU, the Milan-based fashion label that combines Italian craftsmanship with Japanese aesthetics. Since its inception, SETCHU has been known for minimalist yet striking designs that merge precise tailoring with a thoughtful approach to materials and forms.

Ilaria Orsini c/o BIRD PRODUCTION photographed the modern looks for SETCHU.

In 2023, SETCHU gained international recognition when the label won top honors at the prestigious LVMH Prize, establishing itself as one of the most promising emerging fashion brands. Kuwata’s vision blends cultural aesthetics to create collections that are simultaneously modern and timeless, appealing to a global audience.

Credits

Client
SETCHU

About BIRD PRODUCTION

Christian Schuett founded the photographers agency in Paris in 2003 with a vision to create a boutique agency that represents a selection of great photographers, stylists, and set designers. Since its inception, the agency has opened offices in Milan and Berlin, expanding its reach and making it a truly international company. As a full-service agency, the photographers agency manages the careers of its artists, helping them to succeed and thrive in the competitive world of fashion and photography. The agency's focus is on fashion, accessories, photo, moving images, still lives, reportage, and portrait, making it a go-to choice for many luxury brands, online stores, fashion shows, and beauty brands.

GoSee : bird-production.com

MORE news of BIRD PRODUCTION

MORE news from our category: Photography