“The new Mercedes-Benz Vito is plain and simply the best Vito of all time. And, of course, it’s not as powerful as it can be when it’s standing still – you’ve got to see it in action. A basic idea from which the MERCEDES-BENZ VANS global lead agency PREUSS UND PREUSS has developed the claim ‘Best in action’ – putting the functionality of the new chic Vito models front and center.
With five vehicles and 40 motifs in total, the campaign photographed by Clemens Ascher in Vienna underscores the versatility of the new Vito und eVito in various situations. Post production was in the hands of Recom Farmhouse. Agency-side support came from Creative Director Maximilian Stengl and Art Director Tim Buchmüller. Responsible for the idea, concept, and realizing the campaign were PREUSS UND PREUSS Berlin/Stuttgart.
We present you several motifs and cinemagraphs here on GoSee.
GoSee preussundpreuss.com
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