Together with director Jenn Nkiru and production company Iconoclast, Carolin Unrath c/o UPFRONT created the campaign visuals for the current ATHLETA #PowerOfShe campaign during the shoot. Under the creative direction of Anomaly, with Creative Directors Caitlin Slack & Sara Oakly, and Art Director Cat Clark.
'Recently, Caro worked on a campaign for Athleta, bringing her signature style to the brand’s activewear line. Her approach seamlessly blends fashion with function, highlighting the versatility and performance of Athleta’s designs.Through her lens, the campaign not only showcases the clothing but also tells a story of empowerment and movement.' UPFRONT Photo & Film GmbH
#PowerOfShe is an initiative by Athleta that has been running since 2016, celebrating the potential of women and girls through community and mutual support. It emphasizes the importance of coming together to unlock individual strength and break down barriers.
