Imagine a country, whose leaders decided to remain anonymous. The public does not know who they are, and they do not spend time and resources building an image, glorifying themselves and launching redundant PR campaigns. All their time and energy is dedicated to their work, and to the well-being of their people. Would you be surprised if we told you that such a country existed? This wonderful utopia is the model for I’M FASHION MAKEUP.
Four of the world’s most well-known visagists, whose names you probably know, have joined forces to create I’M FASHION MAKEUP. The founders have decided :
“Our identities shall remain hidden! We will set aside our egos and our lust for fame, and pour all our knowledge and energy into one goal : to develop and create make-up products – and let them be the real stars!”
The brand includes make-up and care products, headed by our flag series ‘Makeup Lab’ – a series of make-up formulas designed to be mixed and matched, so you can create your own make-up! I’m Fashion Makeup is a brand made especially for people who dream of egoless, yet distinct products : “It is a new kind of make-up product, that will connect with your passion and encourage you to mix, match, play, and create your own private I’m!”
The latest campaign was photographed by Camilla CAMAGLIA c/o ANDREA HEBERGER, with make-up by Einat Dan and hair by Asier Aguirano. GoSee : im-fashionmakeup.com & andreaheberger.de
Smile Eyes is a quality association of highly experienced ophthalmologists in 15 branches in Germany and Austria. Smile Eyes, founded by Dr. Wiltfang and his friend from university days, Dr. Martin Bechmann, stands for eye laser surgery on the highest medical level, is committed to innovation and research and is always engaged to provide the optimum treatment. The Smile Eyes Group is constantly expanding and consists today of 15 eye centers with a total of more than 80 eye experts in Germany and Austria.
Depending on the type of defective vision, Smile Eyes uses various approaches such as innovative laser treatments – for example the SMILE method, implantable contact lenses or refractive exchange of lenses with e.g. multifocal lenses. The latest campaign for the SMILE EYES centers was photographed by Sandra LACHNER c/o ANDREA HEBERGER. GoSee : smileeyes.de & andreaheberger.de
The ZYN line is a range of tobacco-free snus that features a variety of strengths and delicious flavors. ZYN pouches were created by the smokeless giant, Swedish Match, as a high-quality, tobacco-free alternative for those who seek the same nicotine sensation in a cleaner and purer way. The pouches are all-white and developed with oral hygiene in mind, so they will not stain your teeth or cause any unwanted drip. The ZYN formats are mini, slim, and original, with nicotine levels that range from a very gentle 1.5mg/pouch, to 9mg/pouch for those who prefer a more intense experience.
Jonas CARMHAGEN c/o ANDREA HEBERGER photographed the ZYN Nicopads campaign for Sweden presented here on GoSee.NEWS.
‘Let’s get the work done’ – we present you the 30-sec. explainer animation for AMERICAN EXPRESS from the beautiful portfolio of the renowned PANIC STUDIO c/o ANDREA HEBERGER here on GoSee.NEWS.
Lisette Rützou’s design is fueled by the drive to give a story an individual form. Inspired by the beauty of materials, form and architecture, each of her objects is a unique statement – contemporary functionalism with a feminine note. Each piece complements its very own story.
“I hope to create a reaction with my design, a feeling beyond beauty and fine lines. To me, designing is personal – color, movement, sound and scale; a universal language essential to my approach.” Lisette Rützou, Copenhagen
Mikkel ADSBOL c/o ANDREA HEBERGER photographed the latest campaign for the Danish designer. GoSee : lisetterutzou.com & andreaheberger.de
OPEL MOKKA online merchandising campaign – photos by Michael KROSNY c/o ANDREA HEBERGER.
Simone SCHNEIDER c/o ANDREA HEBERGER photographed sports-, beach and surfwear in Cape Town for the INTERSPORT brand FIREFLY. The women’s and men’s motifs were produced by EPISODE MEDIA. Styling: Alexa Dahmen, hair & make-up or grooming: Jenny Rätzlaff.
INTERSPORT is the world’s largest association of medium-sized companies in the global sports retail sector. 5,562 locations in 56 countries, including The Athlete’s Foot, are united under the umbrella of IIC Intersport International Corporation GmbH, the purchasing and management company of the Intersport Group. FIREFLY is among the seven exclusive brands sold by the sport giant. GoSee : intersport.de & andreaheberger.de
We are delighted to present you the conceptional photo reportage about the Blancpain Endurance race on the Circuito de Navarra in Spain, which was realized together with the Reiter Engineering racing team (Lamborghini) and for further use by Aerotechnik Fahrzeugteile AG as part of an international advertising campaign. Photography and concept came from Alexander von Wiedenbeck c/o ANDREA HEBERGER.
For almost 40 years, Swiss AEROTECHNIK Fahrzeugteile AG, founded by Gerhard Mösl, has manufactured, developed and sold sporty car accessories : “Our goal is to make cars more individual with high-quality products. Which is why we cooperate with leading brands in the areas of tuning & motorsport.”
Reiter Engineering was founded in 2000 by Hans Reiter in the Upper Bavarian town of Kirchanschöring. Reiter Engineering develops and produces the Lamborghini GT1, GT3 and Camaro GT3 race cars for motorsport. For Lamborghini road cars, the company offers tuning solutions.
The Blancpain Endurance series is a motorsport series for Gran Turismo vehicles of the GT3 class. It was launched in 2011 by the SRO Motorsports Group. Title sponsor of the series is the Swiss company Blancpain. GoSee : aerotechnik.ch & reiter-engineering.com & andreaheberger.de
Beauty – personal work by Nina MASIC c/o ANDREA HEBERGER.
