The slogan 'tailor-made softness' stands for the philosophy of diaper brand LIBERO TOUCH. The new campaign was once again realized by photographer Sue PARKHILL c/o PHOTOBY. This time, she also staged the two motifs both humorously and with lots of feeling at the perfect locations, at the source so to speak.
About - Libero diapers are manufactured by SCA. Libero's product innovations are developed in Sweden at our research and development laboratory. We have manufactured diapers for over 50 years. Even though the diapers have changed thoroughly over time, our goal has always been the same: we want to give your child a diaper that is as comfortable and functional as possible. libero.com
For the agency Leo Burnett, Miro MINAROVYCH c/o PHOTOBY realized three award-winning FIAT motifs with the slogan: “For those who hate going twice”. Responsible for the production in Prague were photoby together with Pavleye. The print campaign for FIAT Professional communicates the load capacity of the FIAT Ducato. It is inspired by the phenomenon that lots of people would rather carry everything from A to B in one go – regardless of how much it is. This applies particularly to craftsmen, construction workers, photographers and those with small businesses – the clients of FIAT Professional. The campaign took home a Cannes Silver Lion in the category Print & Publishing on its spacious load area. fiatprofessional.de
