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Analog/Digital : new entry Saddington Baynes with TVC for STRONGBROW and St. Luke's, VODAFONE 'DETECTED TRUTH' for Jung von Matt, MERCEDES BENZ for Wirz advertising, ROBIN WOOD & DDB Chicago
ADVERTISING · 28.04.2016

Analog/Digital : new entry Saddington Baynes with TVC for STRONGBROW and St. Luke's, VODAFONE 'DETECTED TRUTH' for Jung von Matt, MERCEDES BENZ for Wirz advertising, ROBIN WOOD & DDB Chicago

Analog/Digital presents the new showreel and works for ASICS and O2 on GoSee. “Founded in 1991, Saddington Baynes has grown over the years to become one of the most established visual production studios in the world. Through constant innovation and their technical prowess, they have set a benchmark for others to follow. Their approach and scope are best expressed in their own words – creating beautiful, believable and emotionally engaging visual content is the reason we exist, whether for moving images or stills, or for print, online, mobile, out-of-home, or broadcast.”

The CGI specialist team from SADDINGTON BAYNES realized a new TVC for STRONGBOW and St Luke's, London. The successful English cider brand is distributed worldwide and belongs to HEINEKEN. “How do you beat the production of Heineken’s largest ever new product launch? You aim high and produce a reboot that is triple the scale in half the time! Not only is our latest Strongbow TVC 20 seconds longer, it’s also filled to the brim with exciting new camera moves and dramatic close-ups, adding extra dynamics and flare to the original film.” Saddington Baynes on their new commercial.

'Hear every detail with clear voice quality.' VODAFONE promises perfect sound and advertises it with an eye-catching campaign. The cute little excuses were realized by the CGI specialists from SERIALCUT c/o ANALOG/DIGITAL for Jung von Matt. Behind it was the creative duo Anna Rondolino & Francesco Poletti; Art Buying was in the hands of Manja Tai von Mutzenbecher and Yannik Nielsen.

Grabarz & Partner commissioned ILLUSION to realize a social campaign for ROBIN WOOD. The poster series sheds light on the effects of the damage made by humans to the environment and wildlife with impressive photos. “This time we were on a mission to support environmental activists Robin Wood by creating three powerful fully CG visuals to raise public awareness of the ongoing destruction of animals’ natural habitats. We are proud to have been part of this social campaign, illustrating Grabarz & Partner’s poignant creative concept.”

Also on the team were Creative Directors Ralf Heuel and Florian Kitzing, with Art Director Manuel Wolf, Art Buyer Anna-Lena Meyer, and Copywriter Katharina Kowalski. Thanks to great demand online, the posters can be ordered directly from ROBIN WOOD.

Wirz advertising is in charge of the accounts of Mercedes-Benz and smart throughout Switzerland. ILLUSION was just booked to realize two ad subjects for MERCEDES BENZ. Art Director was Dominique Magnusson, who worked with Copywriter Wolfgang Bark, and Bettina Faessler was in charge of Art Buying.

Credits

Advertising Agency
DDB Chicago

About Analog Digital

Experience & multidisciplinary approach. From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.

We bring together experience on all sides of the ad business - production, artist management, ad agency and marketing - taking into consideration all perspectives throughout the creative production process. Our production experience spans animation, film, and photography - making for a truly hybrid production offer.

With over 20 years of experience across photography, animation & live action film production, AD is the realisation of our vision of a flexible, transparent, no fuss & friendly production company that values collaboration and high quality content – whatever the medium or technique. Between the analog and the digital – staying true to our roots & looking forward to the future.

GoSee : analogdigital.tv

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