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ANALOG/DIGITAL : 3D animation for the Honda 'Magic Seat' commercial, Ford Ka 2019 for GTB, Pro Mente Sana campaign for Havas, illustrations & paper cutting for ZALANDO, Sea Shepherd 'Plastic Fish' for Ogilvy, and a stop-motion spot for a BBC Two ident
ADVERTISING · 12.12.2018

ANALOG/DIGITAL : 3D animation for the Honda 'Magic Seat' commercial, Ford Ka 2019 for GTB, Pro Mente Sana campaign for Havas, illustrations & paper cutting for ZALANDO, Sea Shepherd 'Plastic Fish' for Ogilvy, and a stop-motion spot for a BBC Two ident

Big Studios c/o ANALOG/DIGITAL realized the new 3D commercial "Magic Seat" for HONDA BRAZIL. The creative studio on the work: "Our biggest challenge so far for Honda Brazil. A fully animated spot showcasing their incredible technology, all in the name of well-being. A very delicate piece for which we had the honor of creating the script and producing all animation..."

Platinum c/o ANALOG/DIGITAL was commissioned by Ogilvy Germany to realize the project "Plastic Fish" for environmental organization Sea Shepherd. On the team were Art Buyer Magdalena Bulle, Copywriter Christian Kuzman, Post Producer Flavio Albino, Dmitriy Glazyrin, Luciano Honorato, and PLATINUM FMD c/o Photoby & Co for CGI. We have the campaign here on GoSee, and a making-of including the video is available on Behance.

ANALOG/DIGITAL presents new work by Kijek/Adamski on GoSee. Katarzyna Kijek and Przemysław Adamski are two talented filmmakers from Warsaw. They specialize in the production of stop-motion films, and their medium of choice is paper: "Kijek/Adamski directed and animated the new hypnotizing ident for BBC Two! Created the good old analog way, using papercraft and stop motion."

"We created this layered paper-crafted extravaganza as a new BBC Two ident. It was produced in collaboration with BBC Creative, Superunion and Strange Beast (Producer: Becky Perryman | Strange Beast)," the creative duo tells us. See the making-of on Behance.

Analog/Digital and Simon Danaher (3D/CGI) were on a mission for the Pro Mente Sana Foundation (Creative Director: Patrick Beeli, Art Director: Willi Oberhänsli, Art Buyer: Ilonka Galliard, post production: Iza Zembrzuska, photographer: Schaub Stierli Photography). Founded in 1978, the Pro Mente Sana Foundation dedicates its efforts to the mentally ill in Switzerland. The campaign advocates the destigmatization of mental illness and encourages active engagement in mental health.

Brazilian Image Concept Studio Platinum c/o ANALOG/DIGITAL staged the new 2019 Ford Ka using CGI. "The latest automotive project from Platinum! A fully computer-generated campaign for the release of Ford's 2019 Ka models. The use of CGI (3D) over traditional photography gave Platinum full control of the creative process, while lowering costs and eliminating logistical and weather-related problems." (advertising: Agency GTB, Creative Director: Daniel Leitao, Art Director: Leandro Bechara, AB: Luana Aghata).

"We are pleased to present our latest project for Zalando which we produced together with 3D illustrator Jesus Verona & Agent Molly & Co. Our illustrations were displayed all the way through the Black Friday & Cyber Monday shopping madness." The illustrations came from Jesús VERONA c/o Agent Molly & Co, with production by ANALOG/DIGITAL.

And here is a visual postscript from last summer: Atelier Martini c/o ANALOG/DIGITAL was responsible for the key visuals of the fashion trade show 'PANORAMA' this summer in Berlin. Together with Art Director CeeCee Creative, Atelier Martini came up with the modern look of the fashion trade show.

ATELIER MARTINI is a design studio run by Andreas Martini. Founded 2007 with a diploma in Architectural Design, the studio ab initio focused specifically on 3D/CG design, animation & illustration as well as art direction. It works for clients including Adidas, Daimler Benz, Nike, IBM, Samsung, and TIME Inc..

Credits

Artist
PLATINUM FMD c/o Photoby&CoAtelier Martini c/o ANALOG/DIGITAL
Advertising Agency
Ogilvy GermanyGTB
Creative Director
Daniel Leitao
Art Director
Leandro BecharaCeeCee Creative & Atelier Martini
Art Buyer
Ogilvy & Mather, Magdalena Bulle
Copywriter
Christian Kuzman
Post Production
Flavio Albino, Dmitriy Glazyrin, Luciano Honorato
Sound Design
Alex Baranowski

About Analog Digital

Experience & multidisciplinary approach. From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.

We bring together experience on all sides of the ad business - production, artist management, ad agency and marketing - taking into consideration all perspectives throughout the creative production process. Our production experience spans animation, film, and photography - making for a truly hybrid production offer.

With over 20 years of experience across photography, animation & live action film production, AD is the realisation of our vision of a flexible, transparent, no fuss & friendly production company that values collaboration and high quality content – whatever the medium or technique. Between the analog and the digital – staying true to our roots & looking forward to the future.

GoSee : analogdigital.tv

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