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AIR UP - the world’s first scent-based drinking system with colorful campaign motifs by Marija MIHAILOVA c/o EMEIS DEUBEL for the agency Tres Bien
PHOTOGRAPHY · 14.11.2022

AIR UP - the world’s first scent-based drinking system with colorful campaign motifs by Marija MIHAILOVA c/o EMEIS DEUBEL for the agency Tres Bien

Marija MIHAILOVA c/o EMEIS DEUBEL traveled to Lisbon where she photographed for the client AIR UP on commission for the Munich-based agency Tres Bien. The result: colorful sports & lifestyle motifs in Marija’s modern signature.

AIR UP is the world’s first drinking system that can make water aromatic just by adding fragrance. When you drink something, the scent is perceived by the brain as taste. To do so, Air Up takes advantage of the phenomenon of retronasal smell. The company wants to reduce the excessive consumption of sugar in the form of sweet soft drinks while at the same time saving plastic and CO2.

GoSee emeisdeubel  & air-up.com

Credits

Advertising Agency
Tres bien

Featuring

About Emeis Deubel

Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.

GoSee : emeisdeubel.com

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