Die schwedische Kreativschmiede Forsman & Bodenfors setzte das in der Mode eher vernachlässigte Thema 'Alter' in den Fokus der neuen Kampagne ihres Kunden AHLENS. Fotografiert wurden die Motive von Andreas Öhlund & Maria Therese c/o Lundlund, das Styling übernahm Columbine Smille c/o Lundlund.
Forsman & Bodenfors über die Åhléns / No Limits Campaign: "In this fashion campaign Åhléns puts the spotlight on the age limits people perceive are connected to different types of clothes, according to a new study by Philip Warkander (Sweden’s first academic doctor in fashion studies). Åhléns wants to create attention about these age limits, and inspire to abolish them and trigger a more free and non-limiting relationship to fashion and age. To do this, we collaborated with four inspiring persons and style icons who refuse to obey these age-limits; Sarah-Jane Adams, Michelle Elie, Angelo Gallamini and Angela Molina."
