Swedish creative forge Forsman & Bodenfors placed their focus on a topic likely to be neglected in the fashion scene, age, for the new campaign of their client AHLENS. The 'No Limits' motifs were photographed by Andreas Öhlund & Maria Therese with styling by Columbine Smille, all c/o LUNDLUND.
Forsman & Bodenfors on the Åhléns/No Limits campaign: “In this fashion campaign, Åhléns puts the spotlight on the age limits people perceive are connected to different types of clothes, according to a new study by Philip Warkander (Sweden’s first academic doctor in fashion studies). Åhléns wants to raise awareness for the age limits, and inspire to abolish them and trigger a more free and non-limiting relationship with fashion and age. To this end, we collaborated with four inspiring persons and style icons who refuse to obey these age-limits: Sarah-Jane Adams, Michelle Elie, Angelo Gallamini, and Angela Molina.”
