For the 7UP Super Duper Refresher outdoor campaign, advertising photographer Jaap Vliegenthart shot the people visuals in collaboration with Chuck Studios. At the core is a visual world that makes freshness, flavour, and fizz instantly tangible.
“We announce that we developed a Culinary Identity for 7up that fuses flavour, refreshment, and fizz: the Super Duper Refresher! Inspired by the Super Duper Refresher campaign that launched in India, we built a distinctive Culinary Identity for the brand rooted in sensory science. From light diffusion to background colours, we defined a visual language through a system of meticulously crafted codes.” - Chuck Studios
Jaap Vliegenthart is one of Europe’s established advertising photographers, working in the field for over 30 years. Known for his smart, often humorous visual ideas, he combines strong concepts with precise execution. His work has received numerous national and international awards and is recognized for its clear voice and high level of distinction.
For more information and enquiries, contact SEVERIN WENDELER.
