This 30-second ad for VEEBA was designed for maximum brand recognition with a sharp focus on the core qualities of VEEBA Ketchup, which are simultaneously: One, that it is full of farm fresh goodness and purity; and two, that it has no room (physically or metaphorically) for harmful chemicals, preservatives, synthetic colors or artificial flavors. The spot convinces its audience with great food appeal and cuts away from the surfeit of ads in the online space by the way it runs the farm-to-bottle story in reverse... powerfully illustrating that the goodness Veeba contains in every bottle comes straight from the farm!
Achal Sinha c/o ELEMENTS : “We shot this in Mumbai, and just when we were wrapping up, we received message that Covid-19 had been declared a Pandemic. Post was taken care of during the lockdown.” Regie führte Jayant Hadka, DOP war Sanket Satam und betreuende Agentur war GCD mit CD Gopika Chowfla. Vor der Kamera stand Onima Kashyap und produziert wurde der Spot von ELEMENTS PRODUCTION SERVICES PVT LTD, Indien.
About – Veeba is one of the leading condiments & sauce companies in India. Our strong focus on quality, innovation and products which are ‘better for you’ has helped us to stand out in a highly competitive retail market. With a pan-Indian distribution network reaching both general trade and modern trade shops, we offer our consumers the freshest and the most authentic flavors in the comfort of their own homes. Extreme focus is put on procuring the finest and most authentic ingredients from across the globe which are then used in a world class ISO 22000 certified manufacturing facility.
We are a very proud Indian company which manufactures world class food products in India. Veeba started off as a B2B sauce & condiments company, and our client list includes several of the biggest global names in quick service restaurants and the coffee industry. Not to mention, that our manufacturing plants pass the strictest quality tests and audits. We have won numerous awards from our esteemed clients, honoring us as a quality-focused and a highly innovative business partner. We pride ourselves in a vast distribution network which enables us to offer world-class products to small restaurants, bakeries and canteens across the length and breadth of the country, enabling them in turn to offer their consumers a wide variety of the best quality sandwiches, pizzas, pastas, shakes and many other delicious menu items. GoSee : veeba.in
