After football comes more football... Financial services provider Klarna is an official partner of the German Women's National Team (DFB) and supports the team at major tournaments. The slogan "Together. With more room to maneuver." stands for community, flexibility, and the promotion of women's football.
The Klarna x DFB Women's National Team marketing campaign was launched just in time for the UEFA Women's EURO 2025. It marked the expansion of Klarna's DFB sponsorship to include the women's team.
The campaign visuals were photographed by Krosny.
The Klarna Card was the central focus – alongside the players, of course. The campaign promoted the benefits for traveling fans (e.g., at the European Championship in Switzerland), such as the elimination of foreign transaction fees and card fees.
The campaign, conceived by the agency DOJO, included videos and photo shoots. It was distributed via social media (Meta, TikTok, Snapchat, YouTube) as well as through out-of-home (DOOH) advertising.
"The next chapter is already wrapped, now waiting for it to go live." Krosny, Photographer.
KLARNA is a financial services provider and digital bank founded in Sweden in 2005, primarily known for its flexible payment options for online retail ("Buy Now, Pay Later"). The company is headquartered in Stockholm, has held a banking license since 2017, and is listed on the New York Stock Exchange (NYSE).
Post-production was handled by Tim Wachnowski.