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The FC Bayern Munich lifestyle collection celebrates the summer vibe - the campaign featuring FC Bayern stars was photographed by KROSNY
BRAND · 26.05.2026

The FC Bayern Munich lifestyle collection celebrates the summer vibe - the campaign featuring FC Bayern stars was photographed by KROSNY

Summer vibes meet true team spirit. Bayern Munich's new signing Michael Olise and star player and German national team member Klara Bühl show you what summer at Säbener Straße will look like in 2026. Because: The brand-new FC Bayern summer collection is here! Also featured in the summer campaign: Kingsley Coman, Lena Oberdorf, and Leroy Sané.

The summery looks were photographed on the stars of the football club that's currently on everyone's lips by photographer Krosny.

The idea behind the looks: Forget the classic jerseys for a while this season and look forward to relaxed oversized fits, fresh pastel shades in ice blue and mint green, and cool palm tree details with subtle club branding. Perfect for the beach, the city, the pool, the balcony, or your next barbecue with friends.

A little info about Klara Bühl: Klara is one of the first German national team players to break the magic barrier and, according to the industry portal Soccerdonna, has reached an estimated market value of €1,100,000. Congratulations!

Jana Kappes, Team Lead Content & Campaign Management, and Louisa Finke, Project Manager, spearheaded the project for FC Bayern. Post-production was handled by Tim Wachnowski.

The idea was clearly a hit – the collection is almost sold out. You can find all remaining items, discounted offers, and current size charts in the FC Bayern Store.

GoSee : FC Bayern Summer Store

Credits

Client
FC BAYERN MÜNCHEN
Photographer
KROSNY

Featuring

About KROSNY

Michael Krosny, often simply known as Krosny, is a renowned advertising and lifestyle photographer and director based in Munich. His work primarily focuses on sports, people, fashion, and automobiles.

In addition to photography, he also works as a director. For example, he was responsible for both the photography and the video production of the global Nike Underwear campaign featuring German national soccer player Leroy Sané. His more recent projects also include the official campaign for the Adidas Champions League soccer ball for the 2024/2025 season.

For smaller editorial or private inquiries, please contact me directly. For all other inquiries in Europe, I am represented by sharksmanagement.

GoSee : krosny.de

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