Anne Traonouïl, Art Buyer at PUBLICIS LUXE : meet our GoSeeAWARDS Juror in person at UPDATE-24-BERLIN – we present you a selection of her work with two campaigns for AUDEMARS PIGUET

Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, is supporting our GoSeeAWARDS Jury this year, and you can meet the Art Producer in person at UPDATE-24-BERLIN. Her clients are luxury brands such as LANCÔME, AUDEMARS PIGUET, KÉRASTASE, … and many more.

The Paris-based agency is synonymous with experiences where product, service and storytelling blend into a single, memorable journey. “We craft experiences that create emotion!” Experiences are moments that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries, and surprise, essentially: emotions.

To spark positive emotion, PUBLICIS LUXE thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for aesthetics, working as one team between Paris and Shanghai.” is the agency’s credo.

For AUDEMARS PIGUET, they have realized a campaign with poetic images inviting viewers to dream.

The free spirit of AUDEMARS PIGUET is celebrated in an eye-catching campaign co-signed by Publicis Luxe. At Audemars Piguet, it all began in Le Brassus, nestled in the Joux valley: the brand’s connection to nature, its family roots, and ambition to create without limits. It’s also where everything is being reinvented today – from watchmaking innovation, to a forward-thinking and assertive vision of luxury with many new stories to tell.

“It is the reason why the Audemars Piguet campaign, celebrating its past and future, was conceived and shot in this very valley. It tells the story of the brand’s identity and values, shared with its family members, whether they’re clients or artisans: Seek Beyond – it is this idea that invites you to trace your own path and see beyond. It calls to capture what the young souls, artists, and inventors perceive, and to craft the most beautiful creations.

Publicis Luxe is showcasing this spirit and quest in an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and work to make these utopias become a reality, to join the world of Audemars Piguet.”

Chief Brand Officer: Olivia Crouan

Global Head of Brand Communication: Valentin Bentz

Brand Communication Manager: Katherine McKay

Brand Communication Expert: Daphne Giorgetti & Claudio Zenger

Executive Creative Directors: Marie-Eve Schoettl / David Soussan

Creative Directors: Fanny Burrato / Gabrielle Attia

Art Directors: Anqi Lai / Elena Lightbody

Commercial Lead: Camille Monange Rieu / Marion Forestier

Print Production: Iconoclast

Photographers: Jonas Lindstroem / Éric Sauvage

Achat d’Art : Anne Traonouil / Béatrice Kagan

Film Production: Psycho

Sound Producers: Christophe Caurret / Camille Masse / Olivier Guillou / Clément Bonnet

TV Producer: Sophie Megrous

Post Production: The Mill

Director: Neels Castillon

Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, presents us the AUDEMARS PIGUET campaign here on GoSee for the limited edition Royal Oak Concept Flying Tourbillon timepiece, created in collaboration with haute couture designer Tamara Ralph. Inspired by her signature aesthetic, the limited edition in 18-carat pink gold blends bold femininity, boundless creativity and timeless elegance.

It was revealed on 22 January during Tamara Ralph’s runway show in Paris for the Spring/Summer 2024 Haute Couture Week. “This collaboration celebrates the natural synergies between haute horlogerie and haute couture, while strengthening the bond that Audemars Piguet has woven with creative worlds over the years,” AUDEMARS PIGUET.

“I worked on the entire Audemars x Tamara Ralph campaign: fashion visuals with three models, an interview with Tamara Ralph as well as still life visuals,” Anne Traonouïl tells GoSee. Meet the Art Buyer for luxury brands in person at UPDATE-24-BERLIN.