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The photography & producer team FRITHJOF OHM INCL. PRETZSCH stage the new Golf GTI for VOLKSWAGEN
ADVERTISING · 06.06.2024

The photography & producer team FRITHJOF OHM INCL. PRETZSCH stage the new Golf GTI for VOLKSWAGEN

The new VOLKSWAGEN GOLF GTI is out – and we present you the very first artwork for it! This icon of the automotive industry embraces lifestyle, diversity and, of course – fun. And that not only behind the wheel.

Photos for the GOLF GTI campaign were shot by FRITHJOF OHM INCL. PRETZSCH in Cape Town, South Africa.

“Just the first part of this very special production where we got to shoot the full artwork for the next generation of this absolute automotive icon, which turned out to be a very inspiring collaboration with Volkswagen, DDB Berlin & Paris.” Frithjof Ohm.

The campaign was produced on location by Cape Town Productions.

Credits

Client
Volkswagen AG
Production
Cape Town Productions
Advertising Agency
Team Voltage DDB Berlin/Paris
Creative Director
Heitor Buchalla + Jonathan Baudet-Botella
Art Director
Stefanie Berkmann
Art Buyer
Valerie Opitz
Producer
Matthias Pretzsch
Post Production
Dock2Studios GmbH
Styling
Jacqueline Ziesmer + Kim Warrington
Hair & Make-up
Joanna Butt
Props
Camilla Crafter
Photographer
Frithjof Ohm

Featuring

About Dock2Studios GmbH

Dock2Studios are digital studios offering high end media content creation and look development for still and motion.

Our vision is to utilise and combine various tools such as photography, film, CGI, AI and VR Immersion in order to achieve the highest level of quality with the best possible time and cost efficiency. New technologies such as artificial intelligence play a decisive role here, whereby it is important to use them in a targeted manner based on craftsmanship and artistic vision. Our customers can bring us on board right from the development stage of their ideas, and we create perspective-correct layouts with ideal lighting and shadow effects that are later brought to life with our content or with delivered material from other photographers or filmmakers. Alternatively, customers can bring us in at a later stage in the process, and we can edit the raw output from photographers or videographers. At this point, it would also be possible to add CGI or AI content if desired. With our small and flexible tisax-certified studios, we are able to work flexibly and close to our customers. In recent years, we have adapted to the market developments.

In addition, we advise companies on the use of CGI, AI, and VR Immersion. Here we provide consulting services.

GoSee : dock2studios.de

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