Make every moment matter – As a lifestyle and luxury brand, Rituals has been on a special kind of mission ever since it was founded in the year 2000: to turn everyday routines into more meaningful moments. For which they are being supported at the moment by ZALANDO.
Change is limited only by imagination … Harun GÜLER c/o WILDFOX RUNNING directed for the MYKITA x EASTMAN cooperation. Driven by more than 100 years of continuous innovation, Eastman is a global specialty materials company.
The spot advertises the innovative and resource-saving material Acetate Renew : “Cellulose acetate tow is a bio-based cellulosic fiber that is biodegradable in soil and under industrial and home composting conditions. Eastman Estron™ acetate tow is derived from wood pulp, a renewable resource from trees grown in responsibly managed forests and produced in a nearly closed-loop process where waste is either recycled, reused or sold.”
For all Acetate eyewear, MYKITA uses the sustainable material Acetate Renew. MYKITA was the first company in the eyewear industry to switch entirely to using only the sustainable Acetate Renew by Eastman for production. The high-quality material is no different from conventional acetate in terms of appearance and function. The material enables the production of eyewear with up to one third less carbon footprint compared to conventional manufacturing processes.
GoSee : mykita.com & wildfoxrunning.com
Ankali Club, Lagon Revue & album cover for KoYang – new work by illustrator Chris HARNAN c/o WILDFOX RUNNING for you on GoSee.NEWS.
Born in Romania, Clara Panainte is an illustrator, animator and visual designer residing in Milan, Italy : “I graduated from the European Institute of Design (IED) with a major in Illustration and Animation. Inspired by urban culture, fashion and feelings, I define myself through the use of cheerful colors and well-defined characters in abstract situations.”
We have a first portfolio for you on GoSee.NEWS.
GoSee : wildfoxrunning.com
