Streets are public space. No reason not to use them. Jeff Ludes presents a bright blue BMW M2 on gosee.news, and together with star performer Prince Lyons, he shows you how it's done.
Prince Lyons is a celebrated performing artist whose Instagram followers include the trendsetting Queen of Pop, Madonna, among other superstars. His outfit, his presence, his movements—all of this perfectly captures the desired 90s hip-hop vibe.
The resulting images offer a striking contrast to the clean and modern design of the car, skillfully transporting the 90s feeling into our polished, modern world.
After the shoot, the photos received their final touches at Mainworks, where the images were retouched and the video edit was created.
The result is a series where LA street energy, hip-hop attitude, and automotive aesthetics meet the year 2025—fresh, bold, and visually sharp.