WEEKDAY stands for international fashion influenced by Scandinavian style. No wonder the new WEEKDAY JEANS campaign was staged with classic Scandinavian flair. For the new Spring/Summer collection, Miriam Haney & Roberto Sipos stood in front of the camera of Johan Sandberg c/o LUNDLUND. Mette Thorsgaard and Karin Westerlund were in charge of the look of the two young models.
Denim and lots of color are the focus of the collection, which has been in stores since February, one of the many highlights of which is the unisex denim cut titled 'SEX' – designed both for women and men. “The S/S 2016 Weekday Jeans collection is made up of versatile and dynamic pieces that each wearer makes their own. It’s a collection that enhances personal style,” Louise Lasson, Creative Director at WEEKDAY, describes the collection. Since its launch 2002 in Stockholm, Weekday has never stopped expanding with stores throughout Denmark, Germany, the Netherlands, Sweden, and Austria.
Further works by Johan Sandberg can be seen on GoSee and are available directly from LUNDLUND.
