'We Create Chemistry' for BASF - the selfshot campaign motifs by Magnus Winter

With a keen eye for the essence of humanity, Magnus Winter approaches his subjects with rare authenticity, eliciting their most sincere expressions and emotions. Inspired by the complexity of nature, the allure of travel, and the elegance of architecture and design, his work transcends mere representation, creating a sense of connection and resonance in every viewer. Through his lens, ordinary moments become extraordinary, revealing the beauty of vulnerability and the poetry of simplicity.

Magnus Winter lives in Berlin and has worked as a freelance photographer and film director since the late 1990s. A glance at his portfolio is like a leisurely stroll on a sunny summer day. The vibrancy and authenticity of his visual language generate the natural beauty that makes his images so distinctive. His camera perspective is at the model's eye level, giving his photographs a direct connection to life. Agencies such as Arnold Worldwide, Jung von Matt, TBWA, McCann-Erickson and others appreciate this positive view of his fellow human beings, as do clients such as BMW, DaimlerChrysler, Europcar, McDonald’s, Ramazotti, Dazed+Confused, Brand Eins and Wallpaper.