For BMW, photographer and director MAGNUS WINTER was booked to go on a road trip with two new BMW 4 Series Coupés and capture the vehicle in a film and stills. The choice of destination was quite limited this winter and ended literally at the country border. Which is why it took him to the wide-open landscape of Germany’s Alpine foothills, where he unexpectedly found beautiful spots – inspiring him to create an atmospheric photo series and two spherical films with the sport coupé. And we have director’s cut for you here.
Provocative, individual, edgy : With its unmistakeable exterior design, the BMW 4 Series Coupé manifests itself as a rebellious individualist. The distinctive front with the unique BMW double kidney grille emphasizes maximum independence and symbolizes the expressive appearance of the new sport Coupé.
With a keen eye for the essence of humanity, Magnus Winter approaches his subjects with rare authenticity, eliciting their most sincere expressions and emotions. Inspired by the complexity of nature, the allure of travel, and the elegance of architecture and design, his work transcends mere representation, creating a sense of connection and resonance in every viewer. Through his lens, ordinary moments become extraordinary, revealing the beauty of vulnerability and the poetry of simplicity.
Magnus Winter lives in Berlin and has worked as a freelance photographer and film director since the late 1990s. A glance at his portfolio is like a leisurely stroll on a sunny summer day. The vibrancy and authenticity of his visual language generate the natural beauty that makes his images so distinctive. His camera perspective is at the model's eye level, giving his photographs a direct connection to life. Agencies such as Arnold Worldwide, Jung von Matt, TBWA, McCann-Erickson and others appreciate this positive view of his fellow human beings, as do clients such as BMW, DaimlerChrysler, Europcar, McDonald’s, Ramazotti, Dazed+Confused, Brand Eins and Wallpaper.
GoSee : magnus-winter.de
