VOLKSWAGEN scores big time with the campaign entitled "Be More Norway" which promotes electric mobility with real pros – genuine Norwegians. The brief for the campaign, photographer Maik FLOEDER c/o DOUBLE T and his team was to spend ten days producing in extreme cold weather and with real blizzards. The VOLKSWAGEN campaign took them from the sea up to the mountains, from the seductive bright lights of the city to the most remote ski lodge. 800 km across the legendary country far up north. "It was a constant struggle for the motifs. And despite extreme weather conditions and that we were under very much pressure deadline-wise – Maik Floeder had only 10 seconds for some photos – we manages to take some great photos." his Hamburg-based agency DOUBLE T tells us enthusiastically about the XXL campaign on GoSee. The executive agency was Grabarz & Partner, and the campaign is already on air.
VOLKSWAGEN writes online about the idea: "Too big and too cold. Why Norwegians still drive electrically. Is e-mobility really as complicated as some people say? We asked around in Norway, a country with very unfavorable conditions: long distances, few inhabitants, very cold. And still it's the country with the most electric cars in Europe. How does that work? Let's ask the Norwegians!!" You know how much northerners love their automobiles and would now like to read what the Norwegians have to say about e-mobility? Just follow the link: volkswagen.de////norwegen
